Brand Tone

Friendly, Empowering, and Relatable

Brand Values

• •Creativity & Personalization
• •Quality & Reliability
• •Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Always Use an Empowering and Encouraging Tone: Frame your copy around what the customer can *do* or *create*. Use words like "Unlock," "Create," "Design," "Your Way," and "Learn."
• •Tell the Founder's Story: Periodically weave in the story of Isabella, the mom who turned a hobby into a business. This builds authenticity and a personal connection, especially with your target demographic.
• •Bridge the Two Product Lines: Create marketing messages that connect the values of both crochet kits and engraved items. The common thread is "personalization" and "creativity." For example: "Whether you're crafting a new friend with our crochet kits or designing your perfect tumbler, it's all about making something uniquely yours."
• •Leverage Social Proof: Regularly feature customer reviews and user-generated content in your marketing. Phrases like "See why we're a Star Seller on Etsy!" or sharing a customer's photo (with permission) reinforces trust and quality.
• •Keep it Relatable and Human: Use a conversational style. Ask questions in your captions ("What would you engrave on your cup?"), share behind-the-scenes moments, and don't be afraid to show the human side of running a small business. This approach has proven successful on platforms like TikTok.

Social Perception

The public perceives CraftyourWayy as a trustworthy and high-quality small business. Customers feel a personal connection, often citing the great service and beautiful final products. The brand is seen as a go-to for unique, personalized gifts.

Copy Examples

• •Your water bottle, but make it *you*. ✨ Our custom-engraved tumblers are designed to be as unique as you are. Perfect for gifts or just treating yourself to something special. Tap to shop and craft your way to hydration!
• •Always wanted to learn to crochet? Now you can! Our beginner-friendly kits come with everything you need—including easy-to-follow video tutorials—to go from zero to yarn-hero. Unlock your creative side today! #CraftyourWayy #CrochetForBeginners
• •Creativity in Your Hands. From your first stitch to your new favorite cup, we give you the tools to make it yours. Welcome to CraftyourWayy.
• •Every order is packed with love! ❤️ Thank you for supporting this mom-run business. #smallbusinessowner #mompreneur #packanorderwithme #craftyourwayy
• •Psst... We Made Something Just For You! 🎁