Brand Tone

Personal, Passionate, and Community-Focused

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization
• •Authenticity
• •Local Small Business Identity

Best Practices

• •Always Tell Your Story: Weave the personal narrative of Tracey, Kev, and Parsnip into your copy wherever appropriate. People connect with people, and your origin story is a powerful asset.
• •Use "We" and "Our": Maintain the personal, small-business feel by using first-person plural pronouns. It makes the brand feel like a team of two, not a large company.
• •Highlight the "Handmade" and "Local" Aspects: Consistently use keywords like "handmade," "crafted in Norfolk," "small business," and "laser-engraved." This reinforces your core values and attracts the right customer base.
• •Adopt a Warm and Invitational Tone: Phrases like "pop along and see us" or "say hello" create a friendly and approachable voice. Extend this tone to all communications, from social media replies to customer service emails.
• •Focus on the "Why," Not Just the "What": Instead of just selling a product, sell the emotion or occasion behind it. It’s not just an engraved board; it’s a "perfect birthday and wedding gift." It’s not just a craft kit; it’s a chance to "turn your hand to crafting yourself." Frame your products as solutions for creating and celebrating memories.

Social Perception

The public perception of Crafty Gifts and similar craft businesses is overwhelmingly positive, valuing uniqueness and quality, excellent customer service, and supporting makers.

Copy Examples

• •Time is precious, and so are memories. ✨ Introducing our new laser-engraved Beech Wood Clocks! Each one is crafted right here in our Norfolk workshop by Kev and Tracey. A perfect, timeless gift for a wedding, anniversary, or just to make your own house a home. Want to see them in person? Pop into our shop at Alby Craft & Gardens this weekend! #CraftyGiftsUK #HandmadeHome #LaserEngraved #NorfolkSmallBusiness #TimelessGifts
• •Inspired by our own rescue pup, Parsnip, we created a pet collection for owners who adore their furry family! 🐾 Our durable, personalized dog-walking bags and waterproof BioThane leads are made for adventure. Keep treats, bags, and keys handy in style. Shop the full collection on our website! #CraftyGiftsUK #DogLovers #UKPets #PersonalisedGifts #DogWalkingAdventures
• •Unleash your inner artist! Whether you're looking for a fun weekend project or a creative gift for a friend, our DIY craft kits have you covered. This kit includes everything you need to create a beautiful, personalized wooden sign for your garden or allotment. Crafted by us, painted by you. What will you create? #DIYCrafts #GetCreative #HandmadeUK #CraftKit #CraftyGifts
• •Hi [Customer Name], Father's Day is just around the corner! Forget the usual socks and find something he'll truly cherish. From a personalized chopping board for the family's head chef to a custom embroidered cap for his weekend adventures, our gifts are handmade with care by Kev and Tracey. Order by [Date] to get it in time! #FathersDayGifts #HandmadeForDad #ShopSmallUK #CraftyGifts
• •We're Tracey & Kev, the hands and hearts behind Crafty Gifts UK. What started as a love for embroidery has blossomed into our full-time passion. Kev handles the hum of the embroidery machine while Tracey brings designs to life with the laser cutter. We love the process, the smell of freshly cut wood, and most of all, seeing the joy our creations bring. Thanks for supporting our small business dream.