Brand Tone

Friendly and Approachable, Creative and Inspiring, Knowledgeable and Experienced, Supportive and Empowering, Fun and Playful, Down-to-Earth and Honest

Brand Values

• •Creativity and Fun
• •Quality
• •Expertise and Experience
• •Customer Success/Support
• •Trend-Awareness
• •Efficiency (for the customer)
• •Passion

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., Playful, Supportive, Expert, Approachable) with "Use This Word/Phrase" and "Not That Word/Phrase" examples. For Crafty Cuts: Use "Makers," "Creative Playground," "Dazzle," "Sidekick." Avoid overly formal or generic corporate jargon.
• •Embrace Enthusiasm and Positivity: Infuse copy with genuine excitement for crafting and the products. Use exclamation points where appropriate, and focus on the joy of creation. Words like "fun," "fabulous," "adorable," "amazing" fit well.
• •Speak Directly to Your Audience (the "Maker"): Use "you" and "your" frequently. Acknowledge their creative journey, challenges (like creative blocks), and aspirations (like building their own business).
• •Share the "Behind-the-Scenes" Personality: Continue Bec's approach of being a "one-woman show" and a "secret design ninja." This builds authenticity and a personal connection. Short anecdotes or insights into the design/cutting process can enhance this.
• •Maintain a Consistent Visual and Verbal Language Across All Platforms: Ensure that the friendly, creative, and supportive tone used on the website is mirrored in social media captions, email marketing, and even customer service interactions. Review content regularly to ensure it aligns with the established voice.

Social Perception

Trusted Supplier, Expert in the Niche, Supportive of the Craft Community, Go-To for Jewellery Makers, Australian Made

Copy Examples

• •Instagram Post (New Product): "Hey Makers! ✨ Get ready to banish those creative blocks! Our brand NEW collection of [Product Name - e.g., 'Whimsical Woodland Creatures'] acrylic blanks just dropped! 🦊🦉🌲 Imagine the adorable earrings you’ll create! We handle the tricky cutting, so you can focus on the fun part – bringing your dazzling designs to life. Link in bio to make some magic! #CraftyCutsLaser #LaserCutBlanks #JewelleryMaking #AussieMade #DIYCrafts #NewCollection"
• •Website Banner (Homepage): "Your Creative Playground Awaits! 🎨 Dive into Australia's most vibrant collection of laser-cut blanks. Fun designs, top-notch know-how, and your next earring masterpiece are just a click away. Let's make something amazing together! [Shop Now Button]"
• •Email Newsletter Subject Line: "Psst... Your Next Bestseller Might Be In Here! 😉 (+ Fresh Cuts from Bec!)" Email Body Snippet: "Hey [Customer Name], Bec here, your friendly neighbourhood laser ninja! 👩‍🎨 I've been busy in the studio (covered in glitter, as usual!) designing some super fun new shapes I think your customers will absolutely ADORE. Ready to spark some serious joy with your next jewellery collection? Let’s do this! [Link to New Products]"
• •Product Description (for a DIY Kit): "Unleash your inner artist with our [Kit Name] DIY Kit! 🥳 We’ve packed this bundle of joy with everything you need – our signature quality laser-cut wood/acrylic pieces, all the bits & bobs, and easy-peasy instructions. Perfect for a crafty afternoon or making gorgeous gifts. Warning: may result in extreme happiness and fabulous new accessories! #DIYKit #CraftyFun #HandmadeWithLove"
• •"About Us" Snippet (for social media): "Just a one-woman show (hi, I'm Bec! 👋) totally obsessed with helping you create stunning jewellery! With over 17 years of zapping fun shapes with lasers, Crafty Cuts Laser is your go-to for quality blanks that’ll make your designs shine. Based in Melbourne, shipping creativity worldwide! Your success is my success – let's be creative sidekicks! 💖 #SupportSmall #LaserCutSupplies #Craftpreneur"