Tono de Marca

Empowering, Sassy, and Relatable

Valores de Marca

• •Self-Expression and Individuality
• •Quality and Durability
• •Community and Connection
• •Creativity

Mejores Prácticas

• •Lead with Attitude: Start captions and product descriptions with the "sassy" or "empowering" hook. Instead of "This is a mug," try "Your new favorite mug for silent comebacks." This immediately establishes the brand's personality.
• •Balance Sass with Support: While humor and sass are key, always bring it back to a place of empowerment or relatability. The goal is to make the customer feel seen and confident, not just to be witty for its own sake.
• •Use "You" and "Your" Language: Speak directly to the customer. This makes the copy feel personal and conversational. Phrases like "Your new go-to sweatshirt" or "Because you deserve it" create a direct connection.
• •Incorporate Visuals that Match the Vibe: Ensure that product photography and social media graphics reflect the brand's tone. Use bold fonts, confident models (or user-generated content), and clean, vibrant imagery that lets the product's message shine.
• •Engage with a Consistent Voice: When responding to comments and messages on social media, maintain the brand's sassy but friendly tone. If a customer loves a product, a good response would be, "So glad you love it! Go out and conquer the day," reinforcing the empowering aspect of the brand.

Percepción Social

Crafty Bling Studio is perceived as a go-to source for unique, personalized, and expressive products. Customers see it as a creator of fun, high-quality custom items, drawn to its sassy and relatable slogans. It resonates with individuals seeking non-generic gifts or personal items, particularly parents, sports fans, and those with local pride, maintaining a consistent and professional online presence.

Ejemplos de Copy

• •Some people need coffee to function. I need coffee to tolerate the people who need coffee to function. Grab our new ‘Toleration Fuel’ mug and let your drink do the talking. ☕ #CraftyBlingStudio #SassyMugs #MorningAttitude
• •Surviving on caffeine, chaos, and the sheer will to find your keys. Our 'Mom Life' collection is for the moms who get it. Wear your title proudly (and with a little bit of sparkle). Shop now for tees that are as resilient as you are. #MomLife #ParentingHumor #CustomApparel
• •Represent your city with more than just an accent. Our Boston 'Where You At' sweatshirt is for the proud, the loud, and the unapologetically local. Stay warm, look cool. #BostonPride #CitySweatshirts #CraftyBling
• •Don't let your best memories die in your camera roll. Turn them into stunning, vibrant works of art with our ChromaLuxe photo panels. Because moments this good deserve to be seen. Forever. Create your masterpiece today. #PhotoGifts #PersonalizedDecor #CraftyBlingStudio
• •Sometimes the best motivation is the one you can wear. Our 'Believe In Yourself' tee is your new power outfit. #BelieveInYourself #InspirationalTee #OOTD #CraftyBling