Brand Tone

Aspirational, heartfelt, and helpful, evoking a sense of creating 'beautiful,' 'elegant,' and 'magical' moments while providing thoughtful gifting experiences and making the process easier for customers.

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer-Centricity
• •Passion for Design
• •Celebration of Milestones

Best Practices

• •Lead with Emotion, Support with Quality: Start copy with the feeling or memory the product creates (e.g., "celebrating," "cherishing"). Follow up with the tangible features that make it special (e.g., "real foil," "genuine leather," "elegant design").
• •Use "You" and "Your" to Center the Customer: Frame the product's benefits around the customer or the gift recipient. Phrases like "Your Story," "A gift for your lucky bride," or "Keep your treasures safe" make the copy more personal and engaging.
• •Maintain an Aspirational Vocabulary: Consistently use words that evoke a sense of elegance, celebration, and specialness. A curated list of brand words like "beautiful," "elegant," "thoughtful," "memories," "cherish," "bespoke," and "magical" should be used across all platforms.
• •Highlight the "Why" Behind the "What": Don't just sell a personalized doormat; sell a "charming welcome to your home." Don't just sell a gift box; sell a way to "make her special day even more magical." Always connect the product to the experience it enhances.
• •Incorporate the "Small Business" Story Subtly: While not needed in every post, occasionally referencing the passion, journey, or behind-the-scenes process reinforces authenticity and builds a connection with customers who value supporting small, dedicated businesses. Hashtags like #smallbusinessjourney are effective for this.

Social Perception

CRAFTWALLA is perceived very positively as a reliable and high-quality provider of beautiful, personalized gifts. Customers consistently praise their products, speed, and service, building trust and satisfaction. The 'husband and wife team' aspect adds a personal and authentic touch that resonates with customers who value supporting small businesses and fosters a sense of community.

Copy Examples

• •Headline: From Her Favorite People, For Her Biggest Day. Body: More than a book, it’s a time capsule of love. Our personalized ‘Letters to the Bride’ scrapbook is the perfect place for bridesmaids and family to leave heartfelt messages she’ll treasure forever. Crafted with elegant foil and fine paper, it’s a gift that becomes a priceless heirloom.
• •Headline: Adventure Awaits. Keep Your Treasures Safe. Body: For the woman who is going places. Our personalized jewellery case is the perfect travel companion, blending elegant design with practical protection. Monogrammed just for her, it’s a stylish reminder of home, wherever her journey takes her.
• •Headline: Make Your Brand Unforgettable. Body: Elevate your corporate gifting with our bespoke foil-branded gift boxes. Perfect for clients or team members, each box is a statement of luxury and appreciation. Let us help you create a lasting impression with a gift that is as unique as your brand.
• •Headline: Style and Substance, Perfectly Penned. Body: For the man who appreciates the finer details. Our real leather pen case, personalized with his initials, is a sophisticated accessory for the modern professional. A timeless gift that combines classic craftsmanship with personal sentiment.
• •Headline: Celebrate Your Story, One Memory at a Time. Body: From the first date to forever. Our anniversary scrapbooks are designed to hold the moments that define your journey together. Personalize it to tell your unique love story and create the perfect paper-anniversary gift that you'll both cherish for years to come.