Brand Tone

Encouraging, Approachable, and Value-Driven

Brand Values

• •Accessibility & Affordability
• •Empowering Creativity
• •Pragmatic Quality

Best Practices

• •Always Champion the Value Proposition: Every piece of copy, from a product title to a social media post, should reinforce the core message of "quality for a good price." Use phrases like "affordable creativity," "premium value," and "budget-friendly."
• •Speak to the "Why," Not Just the "What": Instead of just describing a product, focus on the result. Talk about creating "the perfect handmade gift," the "relaxing feeling of a weekend project," or the "joy of a handmade holiday." This connects the product to an emotional outcome.
• •Use an Encouraging and Inclusive Tone: Write as if you are a helpful friend. Use phrases like "You've got this," "Everything you need to start," and "Perfect for beginners and seasoned crafters alike." This builds confidence and removes barriers to purchase.
• •Highlight Inspiration and Projects: Center your content around finished projects. Use visuals and descriptions of what customers can make with the supplies. This is more compelling than simply listing materials and helps customers envision their own success.
• •Maintain a Clear "Quality" and "Price" Lexicon: Create a list of preferred terms. For quality, use words like "premium," "durable," "vibrant," and "high-quality." For price, use "pocket-friendly," "affordable," "value," and "without the high-end cost." Avoid words like "cheap" which has negative connotations, or "expert/professional grade" which could alienate the target hobbyist audience.

Social Perception

Niche and Price-Conscious

Copy Examples

• •Your weekend project has arrived! ✨ Create stunning, personal pieces with our new all-in-one earring and necklace making kit. We’ve included everything you need—all you have to do is bring the creativity. Tap the link in our bio to start making, affordably!
• •Don't just buy a gift, make one. Our handmade Christmas collection is here!
• •High-Quality Crafting, Happier Prices. Discover our range of tools and materials and bring your vision to life without breaking the bank.
• •From delicate petals to bold paper sculptures, our premium crepe paper gives you the perfect texture and stretch to create something beautiful. Strong, vibrant, and wonderfully affordable, it’s the smart choice for your next paper craft project.
• •Love that handmade look? Get the tools and supplies you need from Craft Supplies UK. We offer a curated selection of quality, budget-friendly materials for flower crafting, jewellery making, and more. Shop now and get creative for less!