Brand Tone

Sophisticated & Elegant, Informative & Trustworthy, Aspirational & Serene, Conscious & Caring

Brand Values

• •Sustainability & Eco-consciousness
• •Quality Craftsmanship
• •Natural & Healthy Materials
• •Timeless Design
• •Customer Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key adjectives that describe your tone (e.g., "sophisticated," "calm," "informative"), as well as words/phrases to use and avoid.
• •Prioritize "You" and Benefits: While highlighting materials and craftsmanship is important, always connect these features back to the benefit for the customer (e.g., "You'll enjoy..." or "This means a healthier space for you...").
• •Embody Values in Every Word: Let your core values like sustainability and quality naturally infuse your descriptions, calls to action, and even customer service interactions. Use words that reinforce these principles (e.g., "responsibly sourced," "artisan-crafted," "eco-friendly").
• •Ensure Visual and Verbal Harmony: The sophisticated, natural aesthetic of your visuals should be perfectly matched by equally refined and thoughtful language. The words should feel like they belong with the images.
• •Educate, Don't Just Sell: Use your copy to inform customers about the benefits of natural materials, sustainable practices, and quality craftsmanship. This builds trust and positions you as an authority, aligning with the informative aspect of your tone.

Social Perception

Urban Natural Home is generally perceived as a premium brand offering high-quality, aesthetically pleasing, and environmentally responsible furniture and home decor. Customers associate the brand with beautiful design, natural materials, and a commitment to sustainability. It's seen as a go-to for those looking to invest in durable, stylish pieces that align with an eco-friendly lifestyle. The price point is understood to reflect the quality, materials, and ethical production, positioning it in the mid-to-high end of the market.

Copy Examples

• •Immerse yourself in the pure comfort of our Arden Sofa. Crafted from sustainably sourced hardwood and upholstered in organic linen, it’s more than furniture—it’s a commitment to a healthier home and a timeless aesthetic.
• •Design your sanctuary with intention. At Urban Natural Home, every piece is a step towards a more sustainable future, blending eco-conscious materials with enduring style for a home that nurtures and inspires.
• •Breathe easy, live beautifully. Our furniture is crafted with natural, non-toxic materials, ensuring your home is a haven of health and tranquility for you and your loved ones.
• •Elevate your everyday. Discover curated collections that transform your space into a reflection of sophisticated living, where natural elegance meets modern design.
• •Gather around quality that speaks for itself. Our [Table Name] Dining Table, meticulously handcrafted by American artisans, is designed to be the heart of your home for generations to come.