Tono de Marca

Friendly, Personal, and Passionate

Valores de Marca

• •Quality Craftsmanship
• •Personalization & Individuality
• •Community
• •Authenticity
• •Transparency

Mejores Prácticas

• •Always Write in the First Person: Use "I" and "my" to maintain the personal connection. Phrases like "My latest project" or "I'm so excited to share" reinforce that there is a real person behind the brand.
• •Incorporate the "Why": Remind your audience of the brand's origin. Weave the story of turning a passion and hobby into a business into your copy. This builds authenticity and resonates with customers who value supporting small creators.
• •Use Enthusiastic and Positive Language: The brand's aesthetic is vibrant and fun. The copy should match this energy. Use exclamation points, positive adjectives (e.g., "thrilled," "beautiful," "amazing"), and emojis to convey passion and excitement.
• •Highlight the "Handmade" and "Custom" Aspects: These are key value propositions. Consistently use words like "handcrafted," "custom-made," "one-of-a-kind," and "personalized" to differentiate the brand from mass-market competitors.
• •Foster Community Through Questions: End social media posts with questions to encourage engagement ("What do you think?", "What color should I do next?"). This invites conversation and makes followers feel like they are part of the creative process, strengthening the community value.

Percepción Social

Trusted Small Business, High-Quality Creator, Community Hub

Ejemplos de Copy

• •✨ That new tumbler sparkle! ✨ I had so much fun bringing this custom galaxy design to life. Seeing an idea go from a sprinkle of glitter to a finished piece you can hold is the best part of my day! What design should I try next? Let me know in the comments! #HandmadeWithLove #GlitterTumbler #CraftsByStefanie #CustomMade
• •Hi everyone! ❤️ I'm so excited to give you all the first look at our new collection of Crystalac pens before they go live on the site tomorrow! Thank you for being such an amazing and supportive community. I can't wait to see which ones you love! Drop an emoji if you're excited! 🖊️✨
• •Write your own story in style! Each of our custom glitter pens is handcrafted with care, designed to add a splash of color and personality to your day. From signing important documents to jotting down your dreams, do it with a pen that’s as unique as you are. Just choose your colors, and I’ll handle the magic. *Please allow 4-6 weeks for creation.*
• •The most satisfying part of the process. ✨ Wait for the final reveal! #customtumbler #glitteraddict #crafting #smallbusiness #satisfyingvideos
• •A Little Sparkle For Your Inbox ✨ Hi [Customer Name], just a little note from my craft room to yours! I wanted to share some of the latest custom creations I've been working on. If you've been dreaming of a special tumbler or a personalized gift, let's make it happen together!