Brand Tone

Approachable and Friendly; Passionate and Enthusiastic; Playful and Modern; Helpful and Accommodating

Brand Values

• •Creativity and Personalization
• •Quality Craftsmanship
• •Customer Connection
• •Joy and Self-Expression
• •Passion-Driven Business

Best Practices

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, solo-creator feel. This reinforces that customers are buying from Maggie, not a large company.
• •Lead with Enthusiasm: Start captions and headlines with energy. Use emojis (✨, 😍, ❤️, 👇) and enthusiastic language ("I'm so excited!", "I'm obsessed!") to convey passion and excitement for the products.
• •Ask Engaging Questions: Encourage interaction by asking your audience for their opinions (e.g., "Which design is your favorite?", "What should I create next?"). This builds community and makes followers feel involved.
• •Balance "Selling" with "Sharing": Mix promotional posts with behind-the-scenes content. Show the creative process, share a funny story about a design, or post customer photos (with permission). This builds brand loyalty beyond the products themselves.
• •Emphasize the "Why": Remind customers of the value beyond the physical item. Use phrases like "handmade with care," "designed to make you smile," and "the perfect personalized gift" to connect the product to the core brand values of quality, joy, and personalization.

Social Perception

The brand is viewed as a trusted and high-quality small business. Customers associate the brand with vibrant, durable, and unique products. The owner, Maggie, is perceived as talented, friendly, and responsive, which adds significant value and trust to the brand. It is seen as a go-to shop for personalized gifts and seasonal novelties.

Copy Examples

• •Headline: ✨ Say hello to your new emotional support water bottle! ✨ Body: I am OBSESSED with how these new frosted glass tumblers turned out! 😍 They’re perfect for keeping you hydrated and looking cute while doing it. Which design is calling your name? The mushroom garden or the retro smiley face? Let me know in the comments! 👇 Tap the link in bio to shop the newness. Hashtags: #GlassTumbler #Aesthetic #NewProduct #HandmadeWithLove #CraftsByMaggieD
• •Headline: Got an idea? Let’s bring it to life! 🎨 Body: Your wish is my command! I absolutely love working with you to create the perfect custom tumbler or tee. Whether it’s for a bachelorette party, a birthday gift, or just because you have a brilliant (and hilarious) idea, I’m here to make it happen. Send me a DM and let’s get creative together! Call to Action: Message Us to Start Your Custom Order!
• •Subject: Psst... Spooky Season is officially here! 🎃👻 Body: That’s right, it's time to trade in your poolside lemonade for a pumpkin spice latte! Our 2024 Halloween Collection has just dropped, and it's full of ghoulishly good tumblers, glass cans, and tees. Whether you're a cute witch or a spooky skeleton, we have something to get you in the spirit. Shop now before they vanish! Call to Action: [Shop the Halloween Collection]
• •On-screen text: It's more than just a cup... it's a little piece of my passion, made just for you. ❤️ Caption: From my desk to your hands! Every single item is designed, printed, and pressed with so much love and care. Thank you for supporting my dream! #SmallBusinessOwner #Crafter #TumblerMaking #BehindTheScenes #PassionProject
• •Headline: Your morning coffee deserves a better outfit. Body: Ditch the boring mug! Start your day with a tumbler that actually matches your vibe. Our high-quality, sublimation tumblers keep your drinks hot (or cold!) for hours and feature designs that are as bold and unique as you are. Find your new favorite today. Call to Action: Shop Now