Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Encouraging and Supportive, Playful and Fun, Informative and Helpful

Brand Values

• •Creativity and Imagination
• •Learning Through Play
• •Quality and Safety
• •Family and Togetherness
• •Fun and Engagement
• •Child Development
• •Customer Focus/Community

Best Practices

• •Know Your Audience (The Parent, Grandparent, or Gift-Giver): Write as if you're talking to a fellow parent or someone who deeply cares about a child's development and happiness. Use language they use and understand. Address their needs (e.g., keeping kids busy, finding quality gifts, fostering creativity).
• •Emphasize Benefits, Not Just Features: Instead of just saying "comes with 5 colours," explain "comes with 5 vibrant colours to bring their wildest imaginations to life!" Focus on the joy, learning, and developmental benefits the child will experience.
• •Use Positive and Encouraging Language: Words like "spark," "imagine," "discover," "create," "fun," "joy," "adventure," and "inspire" should be staples. Avoid overly technical or complex jargon.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, a Facebook post, an email, or a TikTok caption, the friendly, enthusiastic, and supportive tone should shine through. Adapt the style slightly for the platform (e.g., more emojis on social media) but keep the core voice the same.
• •Show, Don't Just Tell (with Words Too): Use descriptive language that paints a picture. Instead of "good for creativity," try "watch their eyes light up as they transform simple materials into incredible creations." Involve storytelling where possible, even in short snippets.

Social Perception

Positive, Trusted Resource, Engaging, Specialist, Supportive of Child Enrichment

Copy Examples

• •Social Media Post (New Product): Spark their imagination! ✨ Our NEW [Product Name] kit has just landed, packed with everything your little artist needs to create a masterpiece (and maybe a little bit of happy mess!). Perfect for ages [Age Range]. Get yours and let the creativity flow! #crafts4kids #newin #creativeplay #kidsactivities #letthemmake
• •Email Subject Line (Promotion): Rainy day rescue! ☔️ Fun-filled craft kits inside + a special treat for you! (Body snippet): Don't let grey skies dull their sparkle! Discover our amazing range of indoor craft adventures, guaranteed to bring sunshine to any afternoon. Plus, enjoy [Discount/Offer] this week only!
• •Product Description Snippet (for an educational toy): Who knew learning could be *this* much fun? With the [Product Name], your curious explorer will be giggling their way through [Skill/Concept e.g., basic coding, colour recognition]! It's not just a toy, it's a brain-boosting adventure waiting to happen.
• •Website Banner Text (General): Unleash Your Child's Inner Maker! Awesome Crafts & Creative Toys. Shop Now & Inspire Fun!
• •Instagram Story Copy (Interactive): (Image/video of a craft in progress) What are your little ones creating this week? 🎨✂️ Share your masterpieces with #Crafts4KidsCreations! We LOVE seeing their amazing ideas come to life. Need some inspiration? Tap here for our latest arrivals!