Brand Tone

Inspiring & Creative, Supportive & Community-Focused, Approachable & User-Friendly, Quality-Conscious & Trustworthy

Brand Values

• •Creativity & Artistic Expression
• •Quality & Reliability
• •Safety & User-Friendliness
• •Community & Support
• •Innovation

Best Practices

• •Emphasize Empowerment and Inspiration: Use language that encourages creativity and makes artists feel capable (e.g., "Unlock your vision," "Bring your ideas to life," "You've got this!").
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow creative friend. Avoid overly technical jargon unless explaining a specific process, and even then, make it understandable. Use positive and encouraging words.
• •Highlight Quality and Safety Benefits Clearly: Consistently mention key features like "crystal-clear," "UV-resistant," "non-toxic," "food-safe," and "low-odor" to reinforce trust and product value.
• •Foster Community and Share User Success: Regularly feature customer projects (with permission), run contests, ask questions to encourage interaction, and use community-centric hashtags. This reinforces the supportive aspect of the brand.
• •Be Solution-Oriented and Educational: Provide clear instructions, tips, and troubleshooting advice in a supportive way. Position the brand as a helpful resource for resin artists of all levels.

Social Perception

High-Quality Product, Good for Beginners and Pros, Supportive Brand, Trusted

Copy Examples

• •✨ Unleash your inner artist! ✨ Dive into the world of crystal-clear creations with Craft Resin. Our easy-to-use, non-toxic formula is perfect for bringing your sparkling ideas to life. What will you create today? Share your projects with #CraftResinCreations! #EpoxyResin #DIYCrafts #ResinArt #CreativeJourney #LowOdorResin
• •Craft Resin: Stunning Clarity, Effortless Artistry. Create with Confidence.
• •💖 Your Next Masterpiece Awaits! Get Inspired with Craft Resin + Special Offer Inside!
• •Experience the joy of flawless resin art with Craft Resin. Our premium, artist-approved epoxy resin offers a brilliant, glass-like finish with minimal bubbles and virtually no odor. Perfect for everything from delicate jewelry to vibrant coasters, it’s non-toxic, food-safe when fully cured, and UV resistant to keep your art beautiful for years. Easy 1:1 mixing for beginners and reliable results for professionals.
• •Crystal Clear Resin. Low Odor, Non-Toxic. Craft Resin - Perfect Pours, Every Time. Shop Now & Get Creative!