Brand Tone

inspiring, creative, relaxing, and encouraging, aiming to frame painting as a fulfilling and accessible hobby.

Brand Values

• •Creativity for All
• •Relaxation and Mindfulness
• •Personalization
• •Community (Implied)

Best Practices

• •Prioritize Authenticity: Acknowledge the product's nature. Instead of implying immediate shipping if it's a dropshipping model, be transparent about delivery times. Building trust is more valuable than making a sale through misleading claims. The gap between the relaxing brand voice and the frustrating customer experience is where the negative perception festers.
• •Focus on the "Why," Not Just the "What": Instead of just saying "Buy 2, Get 1 Free," lead with the emotional benefit. For example: "Give the gift of creativity (and get one for yourself!). Share a relaxing paint night with a friend—buy any two kits and we'll add a third for free." This connects the promotion to the brand's core value of shared creative experience.
• •Use Storytelling in Your Content: Share the stories behind the art. Feature customer creations and their personal stories on social media and in emails. Spotlight a specific design and describe the feeling it's meant to evoke, whether it's the tranquility of a lake or the energy of a floral market.
• •Maintain a Consistent Voice Across All Channels: The relaxing and encouraging tone used on the website's blog should also be present in customer service responses, social media captions, and even error messages. A friendly, helpful, and empathetic tone can mitigate frustration when a customer faces an issue.
• •Balance Promotion with Value: The brand's heavy promotional voice currently overshadows its creative, inspiring one. Follow a content strategy rule (like the 80/20 rule) where 80% of your content is about providing value (tips, inspiration, customer stories, therapeutic benefits) and only 20% is directly promotional. This will make the brand feel more like a creative partner than a discount store.

Social Perception

Public perception is sharply divided: positively viewed as a fun, easy, and creative hobby by satisfied customers due to wide selection and enjoyable finished art; however, a significant negative perception exists due to complaints about long shipping, inconsistent product quality (especially color accuracy), unresponsive customer service, and the unreliability associated with its perceived dropshipping model, leading to low trust scores.

Copy Examples

• •Long day? Trade screen time for serene time. Unwind, destress, and create something beautiful with a Craftoria paint-by-numbers kit. Your inner artist is waiting. #PaintYourPeace
• •You don't need a studio to be an artist. All you need is a canvas, a brush, and a little bit of time. Discover the joy of creating with our vibrant paint-by-numbers collections. Start your masterpiece today.
• •Some memories are too special for a photo frame. Turn your favorite moments—a pet, a sunset, a smile—into a timeless work of art. Our custom kits make it simple. Paint the memories you cherish most.
• •It's more than a painting; it's an experience. Feel the brush in your hand, watch the colors come alive, and enjoy the simple satisfaction of bringing a beautiful image to life, one number at a time. No experience required, pure relaxation guaranteed.
• •Still thinking about that canvas? Imagine the satisfaction of placing that final brushstroke. Your next favorite hobby is just one click away. Come back and finish what you started.