Brand Tone

Artisanal & Passionate, Quality-Conscious & Discerning, Authentic & Sincere, Elegant & Timeless, Informative & Straightforward

Brand Values

• •Craftsmanship
• •Quality
• •Durability & Longevity
• •Timeless Design
• •Passion
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Quality-Conscious, Authentic, Elegant, Informative) and values (Craftsmanship, Quality, Durability, Timeless Design, Passion). Include examples of "do's and don'ts" for language.
• •Prioritize "Handcrafted" and Quality Language: Consistently use terms like "handcrafted," "artisanal," "full-grain leather," "meticulously made," "built to last," and "timeless design" across all communications – product descriptions, emails, any future social media, and FAQs.
• •Tell the Story: Weave elements of the brand's origin, the passion for leatherworking, and the dedication to quality into different pieces of content, not just the "Our Story" page. This reinforces authenticity.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe *why* it's high quality (e.g., "hand-stitched for superior strength," "selected full-grain leather for its unique character and durability"). Use vivid, sensory language when describing the leather and the crafting process.
• •Maintain Clarity and Elegance: Ensure all copy is well-written, grammatically correct, and easy to understand. The language should reflect the sophisticated and timeless nature of the products – avoid overly casual slang or overly technical jargon unless explaining a specific benefit. Keep the tone consistently respectful and appreciative of the customer's discernment.

Social Perception

Direct Customer Experience: Those who purchase from the website will form opinions based on product quality, customer service, and the accuracy of the online descriptions. Website Presentation: New visitors will form their initial perception based on the professionalism, aesthetic, and messaging of jrmaccessories.com.

Copy Examples

• •JRM Accessories: Enduring Style, Handcrafted for Life. Discover the difference of genuine full-grain leather, meticulously shaped by hand.
• •More than just a wallet, it's a testament to timeless craftsmanship. Each stitch is placed with intention, using only the finest top-grain leather that will develop a rich patina unique to your journey.
• •From a spark of passion to your trusted companion. At JRM Accessories, we pour our dedication into every handcrafted leather piece, ensuring quality that speaks for itself.
• •Invest in Craftsmanship: New Leather Arrivals Built to Last.
• •Tired of the fleeting? Choose enduring quality. JRM Accessories offers handcrafted leather goods that age with grace, becoming a part of your story. Experience authentic artisanship.