Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Informative, Reliable and Trustworthy, Inspiring, Promotional but not overly aggressive

Brand Values

• •Passion for Craft
• •Customer Focus & Service
• •Variety and Accessibility
• •Reliability and Efficiency
• •Community
• •Quality

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for crafting shine through in every piece of copy. Use exclamation points appropriately, positive adjectives, and language that conveys excitement about new products or techniques.
• •Prioritize Helpfulness: Frame copy around solving crafters' problems or inspiring their next project. Offer tips, explain product benefits clearly, and make it easy for them to find what they need.
• •Maintain a Friendly Voice: Address the audience directly (e.g., "Hey crafter!", "You'll love this..."). Keep the language approachable and avoid overly formal or technical jargon unless explaining a specific product feature.
• •Show, Don't Just Tell (with Words): Use descriptive language that helps the customer visualize using the products. Instead of "good paper," try "vibrant, smooth cardstock perfect for crisp folds."
• •Be Consistently Australian (Subtly): While not overdoing it, occasional mentions of "Aussie shipping," or acknowledging local crafting trends can reinforce their connection with the Australian crafting community. Ensure spelling and terminology are Australian English where appropriate (e.g., "colour" vs "color").

Social Perception

CraftOnline is generally perceived as a leading and reliable online retailer for craft supplies within Australia. Customers appreciate the extensive product range, often citing it as a one-stop-shop. The speed of shipping is a significant positive differentiator frequently mentioned by customers. They are seen as knowledgeable and passionate about the products they sell. The brand is trusted due to its established presence, positive reviews, and association with major crafting brands. Their active social media presence helps maintain a positive and engaged community perception.

Copy Examples

• •Just landed! ✨ Get ready to unleash your creativity with the stunning new range from [Brand Name]! Perfect for [type of craft], these goodies are flying off the shelves. Tap the pic to shop now and let your imagination run wild! 💖 #CraftOnlineAU #NewArrivals #[BrandName] #CraftSuppliesAustralia #GetCrafty
• •*Subject:* 🎉 Craft Your Dreams for Less! 20% OFF All [Product Category]!* Hey crafter! 👋 Your next masterpiece is calling. For a limited time, save 20% on our entire collection of [Product Category]. From vibrant papers to essential tools, find everything you need at CraftOnline. Fast Aussie shipping! Shop the sale now: [Link]
• •WOW! We are absolutely blown away by the incredible projects you've been sharing using your CraftOnline hauls! 😍 Keep 'em coming! Tag us @craftonlineau and use #CraftOnlineCreations for a chance to be featured on our page. Happy crafting, everyone! ✂️🎨
• •Stuck on your next card-making project? 🤔 Discover 5 easy techniques to elevate your designs using simple embossing folders! Our latest tutorial is packed with tips and inspiration. Click through to learn more and shop the supplies at CraftOnline – Australia's largest craft store! #CardMaking #CraftTutorial #DIYCrafts #Embossing #CraftOnline
• •Fueling Australia's creativity, one craft at a time! 🇦🇺 As a family-owned business, we're passionate about bringing you the widest range of craft supplies, fast shipping, and friendly service. Let's create something amazing together! Visit CraftOnline.com.au.