Brand Tone

Aspirational, expert, and passionate, empowering customers to elevate their home entertainment by becoming skilled mixologists, reflecting a confident and knowledgeable authority, and conveying a genuine love for the craft of cocktail making.

Brand Values

• •Quality and Craftsmanship
• •Passion for Mixology
• •Curation and Expertise
• •Empowerment and Accessibility
• •Education

Best Practices

• •Lead with Passion: Always use language that reflects a genuine love for mixology. Words like "passion," "art," "craft," and "experience" should be central to the brand's vocabulary.
• •Emphasize "Curated" and "Quality": Reinforce the brand's value proposition by consistently reminding customers that products are not just sold, but expertly selected for their superior quality and craftsmanship.
• •Use Empowering and Aspirational Language: Frame the copy to inspire the customer. Instead of saying "buy our tools," use phrases like "master the craft," "elevate your creations," or "become the ultimate host."
• •Maintain an Expert, Not Elitist, Tone: Share knowledge and expertise in an accessible and encouraging way. The goal is to welcome newcomers to the craft, not intimidate them with overly technical jargon.
• •Focus on the Experience, Not Just the Product: Sell the outcome —the perfectly chilled martini, the impressed guests, the satisfaction of creating something exceptional. The barware is the tool, but the experience is the true product.

Social Perception

The social perception of Craft Maison is largely controlled by its website, which projects an image of a high-quality, specialized retailer. Due to a lack of social media presence and limited reviews, public perception is not broadly formed. The brand's 'craft' appeal aligns with Canadian consumer trends towards artisanal and authentic products.

Copy Examples

• •Your Bar. Your Rules. Master the art of the cocktail with exceptionally crafted barware, curated for the discerning home mixologist.
• •Engineered for a perfect chill and a flawless pour, every time. This isn't just a shaker; it's the cornerstone of your home bar. Feel the balanced weight, admire the polished finish, and create cocktails that are second to none.
• •Ready for a Weekend Upgrade? New Cocktail Recipes Inside.
• •Craft Maison was born from a simple idea: a great cocktail is an experience, not just a drink. Our small team of enthusiasts obsessively sources the world's finest bar tools so you can craft that perfect experience at home.
• •Stop just mixing drinks. Start crafting them. Elevate your happy hour with Craft Maison's curated collection of professional-grade barware. Shop now and bring the bar home.