Brand Tone

Inspiring & Creative, Supportive & Community-Focused, Quality-Conscious, Approachable & Friendly, Value-Oriented

Brand Values

• •Creativity
• •Quality
• •Community
• •Integrity
• •Accessibility/Inclusivity
• •Sustainability
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., inspiring, friendly, supportive, expert) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on the "Why": Connect with your audience by emphasizing the joy of creating, self-expression, and the satisfaction of handmade items, aligning with Longan Craft's vision.
• •Showcase, Don't Just Tell: Use customer testimonials, user-generated content, and project showcases to demonstrate the quality of your products and the vibrancy of your crafting community.
• •Be Genuinely Enthusiastic and Supportive: Let your passion for crafting shine through. Offer tips, tutorials, and encouragement. Respond to comments and questions in a helpful and friendly manner, reflecting the "we're all craft lovers" sentiment.
• •Maintain Clarity and Accuracy: Ensure product descriptions are detailed and accurate, especially regarding materials, dimensions, and kit contents. If selling on multiple platforms, strive for consistent product information and quality representation to manage customer expectations effectively. Address any negative feedback constructively and transparently.

Social Perception

Positive for Fabrics & Etsy Store, Mixed for Certain Craft Kits on Third-Party Sites, Trusted Retailer for Sewing Community, Growing Brand

Copy Examples

• •Unleash your next masterpiece! Our vibrant new collection of [Fabric Type] is here, woven with the quality you trust and the inspiration you crave. Let your creativity flow. #LonganCraft #NewCollection #FabricLove #SewInspired
• •From first stitch to final flourish, Longan Craft is here to inspire your creative journey. Discover high-quality fabrics by the yard, in every color and texture imaginable. What will you create today? #LonganCraft #SewingCommunity #QualityFabrics #MakersGonnaMake
• •We are constantly amazed by YOUR creativity! Look at this stunning [Project Type] made by @[CustomerHandle] using our [Fabric Name] fabric. Share your makes with #LonganCraftCreations for a chance to be featured! Let's inspire each other. #CustomerLove #CraftCommunity #SewingProjects
• •Fuel your passion without breaking the bank! Our [Sale Event] is on now, with great deals on your favorite fabrics and craft supplies. Quality you can feel, prices you'll love. Shop now and create something beautiful! #LonganCraftSale #CraftDeals #SewAffordable #CreativeValue
• •At Longan Craft, we believe everyone has a story to create. Our mission is to provide you with the quality fabrics and inspiring tools to bring your vision to life. Join our community and let's make the world a more colorful, crafted place! #InspireACreativeLife #LonganCraftValues #CraftingJoy