Brand Tone

Helpful, enthusiastic, and customer-focused. The language is encouraging and solution-oriented, positioning the brand as a partner in creative endeavors. It's accessible and friendly, avoiding jargon, and focuses on practical benefits like reducing eye strain and improving precision, often featuring user-generated content to foster community.

Brand Values

• •Quality and Functionality
• •Customer-Centricity
• •Enabling Creativity and Hobbies
• •Innovation

Best Practices

• •Focus on the "Why": Always connect product features to the customer's passion. Instead of just saying "adjustable brightness," say "Adjust the brightness for perfect thread-matching, day or night."
• •Use Customer Language: Incorporate words and phrases from positive reviews into your copy. Terms like "brilliant light," "game-changer," and "no more eye strain" are powerful social proof.
• •Encourage Community: Actively feature customer projects and stories. Ask questions in your social media captions to invite engagement and build a community around shared hobbies.
• •Highlight Practical Benefits: Emphasize solutions to common problems: portability for crafting in different rooms, rechargeable batteries for clutter-free workspaces, and anti-glare diffusers for comfort during long sessions.
• •Maintain a Helpful Tone: Position the brand as a supportive resource. Offer tips and advice related to crafting and workspace ergonomics to add value beyond the products themselves.

Social Perception

Overwhelmingly positive, with customers frequently praising the excellent quality and brightness of the lamps, noting significant improvement in performing detailed tasks. Products are perceived as "excellent," "brilliant," and "game-changing." The brand is seen as reliable, with fast delivery and good customer service. There is an opportunity to improve information on optional mounts.

Copy Examples

• •Don't let poor lighting dim your passion. Our Neptune Task Lamp provides brilliant, adjustable light exactly where you need it, so you can focus on the details that matter. Perfect for late-night sewing sessions and intricate model work.
• •See your projects in a whole new light! ✨ Our customer Jane is using the Solaris Gooseneck Light for her beautiful embroidery. No more eye strain, just pure creative flow. What are you working on tonight? #CraftLighting #EmbroideryLove #CraftersGottaCraft
• •Your projects demand precision. The Inquisitor delivers it, with a powerful magnifier and crystal-clear, dimmable light. It's rechargeable and ready to move with you, from your workbench to your favorite armchair. See every detail, flawlessly.
• •Tired of shadows getting in the way of your craft? We get it. That's why we designed our lights to be flexible, powerful, and easy on the eyes. Discover the difference the right light can make.
• •From fine-scale models to delicate lacework, every detail counts. Craft Lighting offers the portable, powerful illumination you need to bring your vision to life. Excellent, adjustable, and loved by creators. Shop the collection now.