Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Community-Focused & Inclusive, Enthusiastic & Upbeat

Brand Values

• •Quality & Curation
• •Community Engagement
• •Customer Experience
• •Passion for Craft
• •Discovery & Education

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., knowledgeable, friendly, enthusiastic, community-focused) with examples of "do's and don'ts" for language and style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Craftland's audience ranges from curious newcomers to seasoned craft beverage aficionados. Tailor the depth of information accordingly, but always maintain the core friendly and knowledgeable tone.
• •Be Authentic and Passionate: Let genuine enthusiasm for your products and community shine through. Avoid overly corporate or generic language. Share stories, highlight the people behind the products, and express genuine excitement.
• •Prioritize Clarity and Helpfulness: While showcasing knowledge, ensure the information is accessible and helpful to the customer. The goal is to guide and inform, not to intimidate with jargon. Always be ready to explain terms or offer personalized recommendations.
• •Engage and Interact Consistently: Respond to comments, messages, and reviews in the established brand tone. This reinforces the brand's personality and shows that you value customer interaction and feedback. Use it as an opportunity to further demonstrate helpfulness and passion.

Social Perception

Craftland Shop is widely perceived as a premier destination for craft beverage enthusiasts in its local area. Customers highly value the extensive and well-curated selection, often citing the ability to find unique items. The staff is consistently praised for their knowledge, friendliness, and helpful recommendations, contributing significantly to a positive shopping experience. The brand is seen as a supportive member of the local business community and a hub for craft beverage lovers. There's a strong sense of trust and loyalty among its customer base.

Copy Examples

• •Instagram Post (New Arrival): "🚨 Fresh Drop Alert! 🚨 Just tapped: [Brewery Name]'s [Beer Name] - a hazy IPA bursting with juicy tropical notes. Swing by and let our crew pour you a taste of sunshine. Your weekend just got a whole lot better! #CraftBeer #NewArrival #ProvidenceDrinks #DrinkLocal #CraftlandFinds"
• •Website Blog Post Snippet (Educational): "Ever wondered what makes a Sour Ale so refreshingly tart? We're diving deep into the world of wild yeasts and kettle sours this week on the blog. Get ready to pucker up and learn something new! Link in bio. #CraftBeerEducation #SourBeerLove #BeerGeek #Craftland"
• •Facebook Event Promotion: "Community Cheers! 🎉 Join us this Saturday for our [Event Name]! We're showcasing amazing local ciders, chatting with the makers, and enjoying some good vibes. Bring your friends, discover your new favorite, and let's celebrate the craft! See event details: [Link] #LocalCraft #CommunityEvent #PVDNightlife #CraftCider #CraftlandEvents"
• •Email Newsletter Subject Line: "Staff Picks are IN! 🔥 Your next favorite brew awaits..." Email Body Snippet: "Hey [Customer Name], The Craftland crew has been busy tasting (tough job, we know!) and we've got some incredible new staff favorites we can't wait for you to try. From bold stouts to crisp lagers, there's something for every palate. Come say hi and let us guide you to your next discovery!"
• •In-Store Signage: "Not sure what to pick? Our team is fluent in hops, malt, and deliciousness. Just ask – we love to share our passion!"