Brand Tone

Approachable and Friendly, Empowering and Inspiring, Knowledgeable and Trustworthy, Supportive, Passionate

Brand Values

• •Quality
• •Creativity and Empowerment
• •Trust and Integrity
• •Community
• •Well-being
• •Customer Support & Education

Best Practices

• •Always Prioritize Quality & Safety: When describing products, consistently mention the high-quality, tested, and safe nature of the ingredients. Reference co-founder Yein's expertise where appropriate to build trust.
• •Be Encouraging and Inclusive: Use language that invites participation and makes crafting feel accessible to everyone, regardless of skill level. Phrases like "No experience needed," "Easy-to-follow," and "Let us help you craft" are effective.
• •Focus on the "Why" - The Joy and Benefits: Beyond the "what" (products), emphasize the positive outcomes of crafting – relaxation, creativity, self-care, the joy of making something with your own hands, and the benefits of natural ingredients.
• •Maintain a Conversational and Friendly Style: Write as if you're talking to a fellow craft enthusiast. Use questions, exclamation points (sparingly for emphasis), and a generally warm, approachable vocabulary. Avoid overly technical jargon unless explaining a specific concept with clarity.
• •Build Community and Share Knowledge: Actively invite engagement by asking questions, encouraging sharing of creations, and consistently pointing to helpful resources like blog posts, tutorials, or workshop opportunities. Use terms like "Craftizen" to reinforce community belonging.

Social Perception

Positive & Trusted Source, Beginner-Friendly, Inspiring & Therapeutic, Supportive of Makers, A "Heaven" for Crafters

Copy Examples

• •Instagram Post (Showcasing a new DIY kit): "Unleash your inner artisan! ✨ Our new [Product Name] Crafti-Kit has everything you need to create something beautiful and uniquely yours. We've packed it with our signature high-quality, tested ingredients and super easy-to-follow instructions – perfect for a relaxing weekend project or gifting a touch of handmade joy. Ready to make some magic? Tap the link in bio to explore! #Craftiviti #DIYMadeEasy #HandmakeSomethingToday #CreativeJoy"
• •Facebook Ad (Promoting a workshop): "Ever dreamed of crafting your own luxurious soaps? 🧼 Join our [Workshop Name] workshop and let our expert Yein guide you! You'll learn the secrets to beautiful, skin-loving soap, made with natural ingredients you can trust. No experience needed – just bring your enthusiasm! Limited spots available. Book your Crafti-Experience today and discover the joy of making. [Link] #CraftivitiWorkshops #LearnToCraft #DIYSoap #QualityIngredients #PetalingJayaEvents"
• •Email Newsletter Snippet (Highlighting a blog post): "Hello Craftizen! 👋 Struggling with [common crafting problem]? You're not alone! Our latest blog post, penned by our certified aromatherapist Yein, dives deep into [Topic] and shares practical tips to help you perfect your creations. We believe that with a little guidance and the right ingredients, anyone can craft with confidence. Read it here: [Link] Happy Crafting! #CraftivitiShares #CraftingCommunity #ExpertTips #DIYSuccess"
• •Product Description (for an essential oil): "Meet our pure Lavender Essential Oil – your little bottle of calm. Sourced from the finest [Origin] lavender and rigorously tested by our in-house cosmetic chemist, this oil is perfect for diffusing to create a serene atmosphere, adding to your DIY skincare, or crafting soothing bath bombs. At Craftiviti, we ensure every drop is of uncompromised quality, so you can craft with peace of mind. Explore its benefits and get inspired: [Link] #CraftivitiNaturals #PureEssentialOils #Aromatherapy #DIYBeauty #TestedQuality"
• •TikTok Video Caption (Short tutorial glimpse): "From simple ingredients to stunning results! ✨ Watch how easy it is to whip up your own [Product] with our Crafti-Kit. 😊 Empowering you to create, one handmade treasure at a time. Full tutorial on our YouTube! #Craftiviti #DIYFun #CreativeEscape #HandmadeLove #SatisfyingCrafts [Link to YouTube]"