Brand Tone

Professional, Reliable, and Innovative Partner, with an approachable and friendly undertone.

Brand Values

• •Family-Centric
• •Partnership and Collaboration
• •Innovation
• •Sustainability
• •Quality and Safety

Best Practices

• •Always Speak B2B: Remember the audience is the business owner or marketing manager, not the child. Use language that speaks to their goals: ROI, customer experience, brand enhancement, and operational efficiency.
• •Lead with the Solution, Not Just the Product: Instead of saying "We sell activity packs," say "We help you create a more welcoming family dining experience." Frame the products as solutions to common industry challenges.
• •Balance "Professional" with "Playful": The tone should be credible and business-like, but the subject matter is fun. Use vibrant, high-quality images of the products in use. Use words like "fun," "innovative," and "delightful" alongside professional terms like "bespoke," "logistics," and "brand integration."
• •Reinforce Core Values in All Messaging: Weave in mentions of sustainability (FSC-certified paper), innovation (AR features), and partnership (bespoke design services) across all platforms to build a strong, consistent brand identity.
• •Use Testimonials and Case Studies Liberally: Let your clients do the talking. Sharing quotes and success stories from well-known brands is the most powerful way to communicate trustworthiness and expertise in a B2B context.

Social Perception

Craftis Ltd is perceived as the market leader and go-to expert for children's activity packs in the UK hospitality sector, seen as a professional, trustworthy, and conscientious supplier by B2B clients, while for end-users, it represents fun and a welcome distraction.

Copy Examples

• •Struggling to turn chaotic family meal times into return visits? Our bespoke activity packs do more than just entertain; they enhance your brand experience. From FSC-certified menu mats to AR-powered games, we partner with you to create solutions that keep kids happy and parents relaxed. Let's design your perfect family-friendly solution today.
• •Make Every Family Visit a Memorable One. We are Craftis, the UK's leading supplier of children's activity packs for the hospitality industry. Discover how our innovative and sustainable solutions can help you build customer loyalty.
• •Say hello to the new Farmyard Bizzi Bag! 🐮🐷 Packed with fun games, colourful crayons, and a pop-out model, it’s the perfect way to keep your littlest guests entertained. Sustainable, fun, and designed to make parents smile. #KeepingKidsBizzi #FamilyFriendly #HospitalitySolutions
• •Subject: Elevate Your Family Guest Experience. At Craftis, we understand that happy children lead to happy guests. For over 15 years, we've helped industry leaders like Whitbread PLC create unforgettable stays with our bespoke children's activity packs. From check-in to dining, our products offer a seamless and delightful experience for your family visitors. May I schedule a brief 15-minute call to show you our portfolio?
• •Don't let rainy days ruin your family trade! 🌧️ Our off-the-shelf activity packs are the perfect, cost-effective way to make your cafe the most family-friendly spot in town. Next-day delivery available. Shop now and see the difference a little 'bizzi' time can make!