Tono de Marca

Aspirational & Empowering, Educational & Trustworthy, Modern & Approachable

Valores de Marca

• •Health & Wellness
• •Quality & Authenticity
• •Purpose & Meaning
• •Simplicity & Convenience
• •Community

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values of wellness, purpose, and balance. Instead of just saying 'this matcha tastes good,' explain how that good taste (no sugar needed) contributes to a healthier life.
• •Anchor in the Founder's Story: Regularly reference the founder's journey from stress to wellness. This authentic narrative is a powerful differentiator and makes the brand's mission relatable and trustworthy.
• •Balance Tradition with Modernity: Use the language of Japanese heritage (Ikigai, Uji, Ceremonial) to signify quality and authenticity, but frame the benefits in the context of modern life (stress, anxiety, productivity, convenience).
• •Speak to the Aspiration, Not Just the Function: The customer isn't just buying matcha; they are buying a better version of themselves. Use empowering and aspirational language that focuses on the outcome: 'calm focus,' 'inner vitality,' 'live fully.'
• •Use Social Proof as a Trust Signal: Weave customer testimonials and reviews into copy wherever possible. Phrases like 'Join over 2,000 5-star reviewers' or highlighting specific benefits mentioned by users (e.g., 'My acne is getting better!') reinforces the brand promise.

Percepción Social

Crafti is perceived as a premium, high-quality, and trustworthy local Singaporean brand that has made authentic Japanese matcha accessible. Customers widely appreciate the product's smooth taste, lack of bitterness, and the aesthetic appeal of the brand's packaging and accessories. It is often seen as a great entry point into the world of matcha. Among matcha connoisseurs, there is some debate about the flavor intensity, with some finding it milder than expected for a ceremonial grade, which also contributes to its broader appeal. The brand is seen as customer-focused and responsive.

Ejemplos de Copy

• •Your 1-Minute Ritual for Calm Energy. Swap the coffee crash for sustained focus. Our Ceremonial Uji Matcha is your tool to conquer the modern-day chaos. Feel good, live fully.
• •From corporate lawyer to finding my purpose. My journey started with a single cup of matcha. It wasn't just about less anxiety and better skin—it was about finding balance. This is more than a drink; it's a daily commitment to your well-being. What's your reason for being? #Crafti #Ikigai #SuperfoodSuperyou
• •Upgrade Your Morning Fuel. Tired of the 3 PM energy slump? Coffee gives you a jolt, but our organic Uji Matcha delivers clean, sustained energy and focus without the jitters. Sourced from Japan's master artisans, it’s health and purpose in a cup. Get our free starter kit today.
• •Bad day? → Add scoop of green magic → Froth it up → Pour over ice & milk → Sip your problems away. That smooth, non-bitter taste hits different. ✨ #matchalatte #ceremonialmatcha #dailyritual #craftisg
• •The Beginning of Your Wellness Journey. We made transforming your health simple. This kit isn't just about making the perfect, silky-smooth matcha latte in under 60 seconds. It's about giving you the tools to build a new ritual—one that brings calm, focus, and vitality to your day. Welcome to the Crafti community.