Tono de Marca

personable, encouraging, and community-focused. The language is informal and friendly, often using "I" and "we" to create a direct connection. The tone is also proud and passionate, especially when discussing product quality and the growth of her Latina-owned business.

Valores de Marca

• •Quality and Value
• •Community and Support
• •Passion and Authenticity
• •Entrepreneurial Spirit
• •Customer Service

Mejores Prácticas

• •Embrace the First Person: Always write from a personal perspective ("I," "we," "my husband and I"). This reinforces that there are real people behind the brand who care about the products and customers.
• •Use Community-Centric Language: Refer to customers as "crafters," "makers," or the "crafting community." This fosters a sense of belonging and shared identity.
• •Lead with Passion and Authenticity: Share the "why" behind the products. Talk about the journey of finding the perfect non-shedding glitter or designing a new product. This builds trust and a stronger connection than simply listing features.
• •Highlight Quality and Service: Consistently mention key value propositions like "non-shedding," "cuts like butter," and "faster than Amazon shipping" in product descriptions and social media posts. These are proven selling points for the brand.
• •Maintain a Bilingual Presence where Appropriate: Continue using Spanish in hashtags (#parati, #troqueles) and on the website to welcome and serve the brand's Spanish-speaking audience, acknowledging this important part of the customer base.

Percepción Social

The public perceives Craftingwithmelah as a reliable and inspiring source for crafters. It is seen as a personal brand, deeply intertwined with the owner, Melah. Customers and followers view her as approachable and knowledgeable. The brand is respected for its high-quality, specialized products (especially the cardstock) and its fast, dependable service. The bilingual nature of the site and the #craftylatina hashtag resonate with a specific, engaged segment of the crafting market, fostering a loyal following.

Ejemplos de Copy

• •Your late-night craft sessions just got an upgrade! ✨ Say hello to our new 12x12 textured cardstock collection. We hand-picked 23 gorgeous colors perfect for paper flowers, party decor, and everything in between. No more shedding, just pure quality that cuts like a dream. Tap the link in our bio to give your projects the color they deserve! #Craftingwithmelah #Cardstock #PaperCrafts #CraftersOfInstagram #LatinaOwned
• •Make their big day unforgettable! 🎓 Our custom graduation toppers are handcrafted with love to celebrate their unique journey. From school colors to their favorite quote, we'll create a piece they'll cherish forever. Don't wait—order now to get it in time for graduation! #Classof2025 #GraduationCap #CustomTopper #HandmadeWithLove #SeniorYear
• •Tired of complicated patterns? Our faux leather purse cut-outs make it SO easy! Everything you need is in the kit. Perfect for a quick, satisfying project or a handmade gift. Grab yours on our site and let's get crafting! #DIYPurse #FauxLeather #CraftKit #EasyCrafts #SmallBusiness
• •A Gift For Our Crafting Family ❤️ (Inside...) Hey crafter! We see you burning that midnight oil, and we're so inspired. As a thank you for being part of our amazing community, here’s a first look at our new ribbon arrivals before anyone else. P.S. We appreciate you more than fast shipping (and you know how much we love fast shipping!).
• •For Crafters, By a Crafter. Quality cardstock, unique cutouts, and endless inspiration. Welcome to your happy place.