Brand Tone

Empowering, Joyful, and Community-Focused

Brand Values

• •Inclusivity & Opportunity
• •Creativity & Skill
• •Well-being & Confidence
• •Sustainability & Social Enterprise
• •Collaboration

Best Practices

• •Lead with the Maker, Not the Disability: Always frame the narrative around the artists' skills, creativity, and professionalism. Use empowering language like "Artists," "Makers," "designers," and "colleagues." Avoid language that frames them as merely recipients of help.
• •Connect Every Product to the Mission: In product descriptions and posts, briefly and joyfully explain how the purchase makes a difference. Use phrases like, "Every sale funds our mission," or "Designed by our team, your purchase creates careers." This turns a transaction into a contribution.
• •Use "Together" and "Community" Deliberately: The brand name is its strongest asset. Reinforce the collaborative spirit by using words like "together," "community," "team," and "collaboration" to describe your work environment and partnerships.
• •Maintain a Joyful and Optimistic Tone: The challenges the organization addresses are serious, but the tone should remain positive, focusing on the solution, the talent, and the success stories. Use vibrant, energetic language and visuals.
• •Tell Individual Stories (with permission): Feature specific makers and their work, as done with Danielle and Louise on the website. These personal stories are the most powerful way to illustrate the brand's impact, build an emotional connection with the audience, and demonstrate the values of the organization in action.

Social Perception

The public perceives Crafting Together CIC as a deeply valuable and inspiring social enterprise. They are seen as a practical and effective solution to a recognized social gap—the lack of post-school opportunities for individuals with learning disabilities. News articles and partner features praise their positive impact, their high-quality products, and the tangible sense of community they have built. They are viewed not as a charity, but as a genuine business with a powerful social mission at its heart.

Copy Examples

• •From a simple sketch to a stunning piece of art. ✨ This beautiful print was designed and created by Kenny, one of the incredible artists in our studio. Every purchase from our shop celebrates the unique talents of our makers and helps us create more opportunities for meaningful work. Link in bio to see more!
• •More Than a Craft. It's a Career. We’re a community of artists and makers with learning disabilities, showcasing our skills and crafting our futures. Shop our collection and support creative, meaningful employment.
• •A little box of joy, crafted with purpose.
• •That's a wrap on another amazing week in the studio! So much creativity, skill-sharing, and laughter. We're building more than just beautiful jewellery and crafts; we're building a supportive community and careers. #SocialEnterprise #MadeInScotland #Inclusivity
• •This bracelet tells a story of global collaboration. The beautiful beads are handcrafted from Scottish maps by skilled female artisans in Kampala, Uganda, and then thoughtfully designed and assembled into a final piece by our talented makers here in Clydebank. Wear a story of connection, skill, and empowerment.