Brand Tone

heartfelt, personal, and appreciative

Brand Values

• •Handcrafted Quality & Uniqueness
• •Personalization & Customization
• •Spreading Happiness & Emotional Connection
• •Passion for Art & Craft
• •Customer Satisfaction

Best Practices

• •Always Lead with Emotion: Focus on the feelings and memories the products evoke rather than just the physical attributes. Use words that convey warmth, joy, love, and thoughtfulness.
• •Emphasize the "Handmade" Aspect: Remind customers that each item is crafted with personal attention and care, making it unique and special. Highlight the "heart and soul" invested in each creation.
• •Tell Stories (Yours and Your Customers'): Share the brand's origin story and the passion behind it. Feature customer stories and testimonials (with permission) to build social proof and emotional connection.
• •Use Inclusive and Appreciative Language: Address customers in a friendly, approachable manner. Express gratitude for their support and for allowing CraftingTale to be part of their special occasions. Phrases like "Thank you for taking the time to visit my little corner" or "It gives me immense happiness when I hear back from my clients" set a good example.
• •Maintain a Personal Touch: Even as the business grows, strive to maintain the feeling of a personal, artist-led brand. Use "I" or "we" (referring to Pallavi and her small team) to foster a direct connection with the audience. Ensure all communications, from product descriptions to social media replies, reflect this genuine, caring voice.

Social Perception

Customers perceive CraftingTale as a provider of high-quality, unique, and heartfelt personalized gifts. They value the attention to detail, creativity, and the ability to customize products. The brand is seen as reliable for timely delivery and good customer service.

Copy Examples

• •Capture your most cherished moments in a way that’s as unique as your story. Our newest handcrafted miniature frame is designed with love, ready to tell your tale. Let's make memories together, one tiny treasure at a time.
• •Look at the joy we helped create! 🥰 Seeing [Customer Name]'s smile with their custom bobblehead truly warms our hearts. Thank you for letting CraftingTale be a part of your special celebration and for trusting us to bring your vision to life!
• •Love stories deserve to be celebrated in a special way. This anniversary, go beyond the usual and gift a piece of your heart, handcrafted with care by CraftingTale. Let us help you create a personalized keepsake that whispers 'I love you' for years to come.
• •More than just a gift, it's a token of your unique bond. Discover our handcrafted Rakhi collection, made with love and intricate detail, because every 'CraftingTale' is special.
• •At CraftingTale, we believe that the best gifts come from the heart, crafted by hand. Pallavi started this journey with a passion for art and a dream to spread happiness. Every piece we create is infused with love, care, and the joy of making your special moments unforgettable. Thank you for being part of our story.