Brand Tone

educational, professional, supportive, and quality-focused

Brand Values

• •Quality
• •Education & Knowledge Sharing
• •Innovation
• •Customer Success/Empowerment
• •Transparency
• •Vegan Principles
• •Accessibility/Fair Pricing

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Educational, Professional, Supportive, Quality-Focused) with specific examples of "do's and don'ts" for language, terminology, and style. This ensures anyone writing copy understands the desired voice.
• •Prioritize Clarity and Accuracy: Given the educational and professional tone, ensure all technical information about ingredients and their uses is precise, easy to understand for the target audience (which includes students and professionals), and factually correct. Avoid overly casual slang or jargon that might undermine credibility.
• •Emphasize Benefits and Solutions: While professional, the tone is also supportive. Frame copy around how Crafting Cosmetics' ingredients and knowledge help customers achieve their formulation goals, solve problems, or create superior products. Focus on empowering the user.
• •Maintain a Positive and Encouraging Stance: The brand aims to foster innovation. Copy should be encouraging, inspiring creativity, and highlighting the potential that high-quality ingredients unlock. Use words that convey confidence and possibility.
• •Regularly Review and Audit Content: Periodically review website copy, social media posts, email newsletters, and product descriptions to ensure they consistently align with the established brand tone and values. This helps catch any deviations and maintain a cohesive brand presence.

Social Perception

Trusted Source, Good Quality & Value, Supportive of Education, Reliable Partner, Positive Customer Experience

Copy Examples

• •Headline: Elevate Your Formulations: Discover the Science of Beauty with Our Premium Ingredients. Body: At Crafting Cosmetics, we believe that exceptional beauty products start with superior ingredients. As a cosmetic chemist-owned company, we meticulously source and supply high-grade, vegan materials, complete with comprehensive SDS and Certificates of Analysis. Empower your creativity and achieve outstanding results. Explore our collection today.
• •Social Media Post (Instagram - with an image of a luxurious cream): Caption: Unlock the secret to silky, stable emulsions. ✨ Our Sclerotium Gum offers effortless thickening and a luxurious, non-sticky feel for your creams, lotions, and serums. Formulate with confidence, knowing you're using a high-performance, natural-origin ingredient. Tap the link in bio to learn more about its benefits and applications! #CraftingCosmetics #PremiumIngredients #DIYBeauty #CosmeticFormulation #NaturalSkincare #VeganBeauty
• •Email Snippet (for "Glow Letter" subscribers): Subject: Inside the Bottle: Understanding the Power of Niacinamide (Vitamin B3) Body: Dear Formulator, Ever wondered what makes Niacinamide a skincare superstar? This week, we dive deep into its multifaceted benefits – from minimizing pores to improving skin tone. At Crafting Cosmetics, we're committed to not just providing the finest ingredients, but also the knowledge you need to innovate. Click here to read our latest Ingredient Spotlight and get inspired for your next creation!
• •Product Page Description (for Argan Oil): Title: Pure Argan Oil - Your Foundation for Nourished Skin & Hair Description: Experience the Crafting Cosmetics difference with our 100% Pure Argan Oil. Rich in essential fatty acids and antioxidants, this premium, vegan oil is your go-to for creating deeply hydrating and restorative formulations. We provide the quality you can trust, so you can focus on crafting excellence. COA available.
• •Website Banner: Text: Partnering with Innovators. Powering Your Creations. High-Quality Vegan Cosmetic Ingredients for Students, Formulators & Brands. Shop Now and Craft with Confidence.