Brand Tone

Friendly and Approachable, Empathetic (to Parents), Encouraging and Positive, Reassuring, Playful and Energetic

Brand Values

• •Creativity and Imagination
• •Child Development
• •Family Connection/Independent Play
• •Convenience for Parents
• •Reducing Screen Time
• •Quality and Fun
• •Educational Value

Best Practices

• •Know Your Audience – Speak Their Language: Always write with the busy, loving parent in mind. Use relatable scenarios and address their pain points (lack of time, mess, need for engaging kid activities) with empathetic and helpful solutions.
• •Highlight Convenience and Ease: Consistently emphasize the "all-inclusive," "pre-prepped," "organized," and "mess-free" benefits. These are key differentiators and resonate strongly with the target audience.
• •Focus on the "Why" Behind the "What": It's not just about crafts; it's about fostering creativity, enabling independent play, reducing screen time, creating family moments, and giving parents a well-deserved breather. Weave these values into your messaging.
• •Maintain a Positive and Encouraging Voice: Crafting should be fun and rewarding. Use upbeat language, celebrate creativity (no matter the outcome), and inspire joy in both children and parents.
• •Be Authentic and Relatable: The brand story of a father-daughter duo starting Craftikit during lockdown is a genuine and relatable starting point. Continue this authentic voice; avoid overly corporate or impersonal language. Share testimonials and user-generated content where appropriate to build community and trust.

Social Perception

Highly Positive among Parents, Seen as a Problem-Solver, Trusted Resource, Gift-Worthy, Engaging for Kids

Copy Examples

• •Less screen time, more smile time! ✨ Watch your little one's imagination take flight with our all-in-one craft kits. Everything they need, all in one box. Less mess, more happy! #Craftikit #CreativeKids #MessFreeFun #ParentingWin
• •Give Yourself a Break, and Your Kids a Blast! 🥳 Craftikit delivers 20 pre-prepped, mess-free crafts right to your door. Creativity, fun, and a few moments of peace for you – all included! [Shop Now]
• •Psst... New Adventures Await! 👋 Unleash Hours of Creative Fun (and Zero Mess!).
• •Remember the joy of making something with your own hands? Craftikit brings that magic back, without the hassle! Each themed kit is packed with 20 unique projects, individually enveloped with all supplies included. Foster their fine motor skills and creativity while they play independently or share the fun with you. It’s a win-win for busy families!
• •Bye-bye boredom, hellooo Craftikit! 👋 20 amazing crafts, ZERO prep for Mom & Dad. Watch those little hands get busy & creative! ✨ #CraftikitKids #EasyCrafts #MomHack #ScreenFreeKids #TikTokMadeMeBuyIt