Brand Tone

friendly, enthusiastic, and customer-focused

Brand Values

• •Quality: They emphasize offering 'premium' and 'the best quality' fragrance oils that are highly concentrated and strong.
• •Customer Satisfaction: This is evident through their responsiveness to reviews, fast delivery, and provision of helpful resources like CLP labels and cosmetic assessments. They explicitly mention 'unmatched service.'
• •Trend-Consciousness: They highlight their commitment to keeping their fragrance collection 'constantly growing & evolving to the latest trends.'
• •Support for Small Businesses: By providing supplies and assessments, they cater to individuals and businesses creating their own scented products.
• •Value: They offer freebies like CLP labels and promotions such as subscription boxes that are 'always worth more than what you pay.'
• •Cruelty-Free & Vegan: They state their oils are vegan and cruelty-free.

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the audience is likely creative, passionate about scents, and potentially running small businesses. Use language that resonates with their enthusiasm and practical needs.
• •Emphasize Quality & Strength: Consistently highlight the premium nature and potent scent throw of the oils, as this is a key selling point repeated in positive reviews.
• •Maintain a Friendly & Approachable Voice: Use contractions, exclamation points (judiciously), and an overall warm tone. Address customers directly and create a sense of community.
• •Highlight Key Benefits Consistently: Always mention core advantages like free CLP labels, fast dispatch/delivery, wide selection, and support for cosmetic assessments where relevant.
• •Show, Don't Just Tell (with an enthusiastic spin): Instead of saying 'our oils are good,' use evocative language to describe the scents and the experiences they create (e.g., 'smells insane,' 'whole house smells delicious'). Share customer testimonials and user-generated content to reinforce positive perceptions.

Social Perception

Craftiful Fragrance Oils is generally perceived very positively by its customers. They are seen as a reliable supplier of high-quality, strong fragrance oils with excellent customer service and fast shipping. Customers appreciate the wide selection of scents and the support offered, such as the free CLP labels. The brand appears to have a loyal customer base, with many reviewers mentioning repeat purchases. They are viewed as a go-to supplier for small businesses and hobbyists in the UK candle and wax melt making community.

Copy Examples

• •Headline: Unleash Unforgettable Scents! ✨ Discover Your Next Bestselling Fragrance with Craftiful Oils. Body: Dive into our world of over 350 premium, super-strong fragrance oils, perfect for your candles, wax melts, and cosmetics. Get free CLP labels and speedy UK delivery! Let's get crafting!
• •Social Media Post: 🙌 We're OBSESSED with this new [Scent Name] fragrance oil! It's like [Descriptive, evocative imagery, e.g., 'a warm hug on a chilly day' or 'a tropical getaway in a bottle']. What will YOU create with it? Show us your makes! #CraftifulOils #FragranceAddict #HomeFragrance #SmallBizSupplies
• •Product Description Snippet (for a popular floral scent): Fall in love with [Scent Name]! This isn't just any floral – it's a vibrant explosion of [Specific Notes, e.g., 'dewy rose petals and sun-kissed jasmine, with a hint of sparkling bergamot']. Customers rave about its incredible scent throw. Get yours and let the compliments bloom!
• •Email Subject Line: 🎉 Surprise! Your Next Crafting Adventure Starts Now (New Scents Inside!) Email Body Snippet: Hey [Customer Name], get ready to be inspired! We've just dropped a fresh batch of a-m-a-z-i-n-g fragrance oils, handpicked to help your creations shine. Plus, don't forget your free CLP labels with every oil!
• •Website Banner: Crafting Made Easy & Beautiful! 😍 Strong Scents, Happy Customers, Fast Delivery. That's the Craftiful Promise.