Brand Tone

Helpful & Supportive, Creative & Passionate, Friendly & Approachable, Generous, Community-Focused

Brand Values

• •Quality: Committed to providing "high-quality, unique SVG files."
• •Creativity: Celebrates self-expression through crafting.
• •Customer Satisfaction: Strives for the "best possible experience" and encourages customers to reach out with questions.
• •Accessibility: Offers a wide variety of designs, including many free options, making crafting accessible.
• •Support for Small Businesses: Positions itself as a resource for other small businesses.

Best Practices

• •Be Genuinely Helpful: Always aim to provide value.
• •Use Enthusiastic and Positive Language: Words like "amazing," "beautiful," "create," "inspire," "love," and "passion" reflect the joy of crafting. Keep the tone upbeat and encouraging.
• •Emphasize Community and Shared Passion: Use inclusive language ("crafters like you," "let's create together"). Refer to the crafting community and shared experiences.
• •Highlight Generosity: Regularly promote free offerings and bundles as a way to give back and support fellow crafters. Make it clear that you enjoy sharing your designs.
• •Maintain Clarity and Simplicity: While creative, ensure the language is easy to understand, especially when explaining technical aspects of SVGs or how to use them. Avoid overly complex jargon.

Social Perception

Positive, Resourceful, Reliable, Engaged with Crafters

Copy Examples

• •Headline: Unlock Your Next Masterpiece! ✨ Body: Dive into thousands of high-quality SVG files, perfect for your Cricut or Silhouette. Get inspired and start creating today – your imagination is the only limit! Don’t forget to check out our weekly freebies!
• •Headline: From Hobby to Pro, We’ve Got the SVG For You! Body: Whether you’re a weekend DIYer or a bustling small business, Craft House SVG offers unique designs to make your projects shine. Easy to download, a dream to weed. What will you create next?
• •Headline: Your Creative Spark Starts Here (For Free!). Body: Grab this week's exclusive free SVG designs! Perfect for adding a touch of magic to your T-shirts, mugs, and home decor. Happy crafting from your friends at Craft House SVG!
• •Headline: Quality Designs, Endless Possibilities. Body: At Craft House SVG, we’re passionate about providing crafters like you with top-notch, easy-to-use digital files. Spend less time searching and more time making beautiful things. Explore our bundles and save!
• •Headline: Stuck on a Project? We Can Help! Body: Not only do we offer thousands of stunning SVGs, but our blog is packed with tips and tutorials to guide you. Let’s bring your creative visions to life, together! Check out our latest guide on [Specific Technique/Project].