Brand Tone

Inspiring and Creative, Friendly and Approachable, Passionate and Enthusiastic, Helpful and Educational, Community-Focused

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Satisfaction
• •Community
• •Passion for Crafting
• •Support for Small Businesses

Best Practices

• •Always Be Inspiring: Frame your products and services not just as items for sale, but as tools for creativity and joy. Use evocative language that sparks imagination.
• •Maintain a Friendly & Approachable Voice: Use warm, conversational language. Address your audience directly (e.g., "you," "your"). Be responsive and empathetic in customer interactions. Avoid overly formal or technical jargon unless explaining a specific technique simply.
• •Share Your Passion: Let your genuine enthusiasm for crafting shine through. Use exclamation points appropriately, share your own crafting stories (if applicable), and celebrate the joy of making.
• •Focus on Being Helpful & Educational: Regularly provide tips, tutorials, and solutions. Position your copy to answer potential customer questions and empower them to succeed in their crafting endeavors.
• •Foster Community: Encourage interaction, feature customer creations (with permission), ask questions, and use language that makes your audience feel like part of a supportive group (e.g., "our crafting family," "fellow crafters").

Social Perception

Craft House Magic is generally perceived as a reliable and reputable source for quality craft supplies, especially for niche interests like doll making and needle felting. Customers appreciate the wide selection of products, including items that may be difficult to find elsewhere. The brand is seen as friendly, helpful, and genuinely passionate about crafting. The educational content (tutorials, blog posts) is valued by the community. There's a sense of trust built on good customer service and product quality.

Copy Examples

• •Website Banner/Social Media Post: "Unleash your imagination! ✨ Dive into a world of vibrant wools, delicate fabrics, and all the tools you need to bring your magical creations to life. What will you craft today? #CraftHouseMagic #CreativeJourney"
• •Product Description (e.g., for a new felting kit): "New to needle felting or looking for your next enchanting project? Our 'Woodland Friends' kit comes with everything you need – sumptuously soft wool, high-quality needles, and easy-to-follow instructions from our Craft House experts. Get ready to poke, shape, and smile! 😊"
• •Email Newsletter Subject Line: "Your Weekly Dose of Crafty Inspiration + A Special Treat Inside!"
• •Instagram Story Question Sticker: "Crafting block? 🤔 We've all been there! Share your current creative challenge, and let our amazing community (and us!) offer some magical solutions! 👇 #CraftCommunity #InspirationStation"
• •Facebook Ad: "From whimsical dolls to cozy felted wonders, Craft House Magic is your trusted partner for quality supplies and friendly advice. ✨ Join our happy crafting family and enjoy 10% off your first order! Shop now and let the magic begin. #CraftSuppliesUK #DollMaking #NeedleFelting"