Brand Tone

Enthusiastic, Friendly, Playful, Informative, Curious, Premium

Brand Values

• •Discovery & Exploration
• •Quality & Craftsmanship
• •Community & Connection
• •Fun & Enjoyment
• •Support for Small Businesses
• •Customer Experience & Surprise
• •Value

Best Practices

• •Always write with genuine passion and excitement for craft gin, discovery, and the joy of a perfect serve.
• •Use warm, welcoming language. Foster a sense of community by speaking to members as gin pals or part of an exclusive club. Encourage interaction and sharing.
• •Don't be afraid to use clever gin-related puns and wordplay where appropriate, but ensure it still sounds sophisticated and not overly silly.
• •Consistently remind the audience of the premium nature of the gins, the support for craft distillers, and the unique, often exclusive, contents of each box.
• •Emphasize the joy of unboxing, the curated nature of the selection, and the overall fantabulous gin experience that goes beyond just a bottle of gin.

Social Perception

Positive, Exciting, Community-Oriented, Reputable

Copy Examples

• •Say hello to your new favourite G&T! 👋 This month, we're jetting you off (via your tastebuds!) to [Distillery Location] with an exclusive craft gin you won't find anywhere else. Get ready for a flavour adventure! What cocktail are you shaking up first? #CraftGinClub #GinAdventure #ExclusiveGin #CocktailOClock #GinSubscription
• •Your Next Gin Discovery Awaits! Sneak a Peek Inside This Month's Box? 😉
• •Tired of the Same Old Gin? Discover the World's Best Craft Gins, Delivered to Your Door. Your First Box Just £26! ✨
• •Remember that incredible [Gin Name] from our [Month] box? Crafted with love by [Distillery Name], this small-batch wonder features notes of [flavour notes]. Perfect for a sophisticated G&T or getting creative with cocktails. Limited stock – grab yours before it’s gone! #CraftGin #SmallBatch #GinLovers
• •Ready to elevate your home bar game? At Craft Gin Club, we believe every G&T should be an experience. That's why we scour the globe for the most exciting, handcrafted gins, pairing them with perfect mixers and delicious treats, so you can become a GINius in your own home! Let's dive into this month's curated journey...