Brand Tone

empowering, accessible, enthusiastic, instructional, and supportive

Brand Values

• •Entrepreneurship & Innovation
• •Quality & Reliability
• •Customer Support & Education
• •Community

Best Practices

• •Always Use the "Ally" Framework: Frame all communication from the perspective of a partner or "ally." Use words like "together," "we help you," and "your success" to reinforce this relationship.
• •Maintain an Energetic and Positive Voice: Employ exclamation points and enthusiastic language, especially on social media, to convey passion and excitement for the creative process.
• •Prioritize Education over the Hard Sell: While the goal is to sell, the copy should often lead with value. Offer a tip, a how-to, or an idea first, then introduce the product that makes it possible.
• •Speak the Language of the Entrepreneur: Use terms like "business," "to undertake/start a business," "investment," and "profits" to connect directly with the goals and challenges of your target audience.
• •Incorporate User-Generated Content: Regularly feature customer creations in your copy. This not only provides social proof but also reinforces the brand's community value and showcases the real-world application of your products.

Social Perception

Customers view CRAFTGEN as a reliable source for supplies and knowledge. The brand is perceived as an active and helpful partner in their business endeavors, with an engaged audience looking for product information and deals. There is general satisfaction with products and services, with a lack of significant negative feedback.

Copy Examples

• •Bring your ideas to life! ✨ We present the new textile vinyl with a glossy finish. Perfect for designs that won't go unnoticed. Are you ready to take your creations to the next level? #CreateWithCRAFTGEN
• •Thinking of starting a business? At CRAFTGEN, we are your best ally. Find all the sublimation and stamping supplies you need to start your business on the right foot. Click and discover our beginner kits!
• •HOT SALE: Your workshop demands it. Your profits too! Take advantage of up to 30% off selected inks and equipment. It's time to invest in your passion.
• •In this tutorial, we show you the step-by-step to achieve perfect sublimation on mugs. No more mistakes! With CRAFTGEN's supplies and our tips, your products will be flawless. Leave your questions in the comments.
• •💡 Ideas, Supplies, and Action! Get inspired with these projects.