Tono de Marca

Playful, enthusiastic, community-oriented, nerdy, geek-culture enthusiastic, bold, humorous, and slightly irreverent.

Valores de Marca

• •Handcrafted Quality
• •Community Connection
• •Inclusivity and Support
• •Natural Ingredients
• •Fun and Individuality

Mejores Prácticas

• •Embrace the Fun: Always lean into the playful and quirky side of the brand. Use emojis, exclamation points, and enthusiastic language. Don't be afraid of humor and puns, especially when they relate to geek culture.
• •Lead with Community: Frame event announcements and market appearances as opportunities to connect with people, not just sell products. Use inclusive language like "friends," "y'all," and "community."
• •Use Storytelling for Scents: Instead of just listing scent notes, describe the experience or memory the scent evokes (e.g., "takes you back to your childhood," "sets the mood for a romantic evening").
• •Be Direct and Enthusiastic in Your Call to Action: Use clear and energetic CTAs like "Grab yours now!," "Don't miss out!," and "Come say hi!" to mirror the brand's enthusiastic tone.
• •Maintain Niche Appeal: Continue to speak directly to your niche audiences. Use terms like "TTRPG," "con-ready," and "fursona" where appropriate to show you understand and belong to those communities.

Percepción Social

The public perception of Craft Fox Boutique is positive, centered around its role as a local, queer-affirming artisan vendor. They are featured as a vendor at various community events and are seen as a go-to for unique, handmade fragrance items and gifts within their local Texas market.

Ejemplos de Copy

• •Roll for initiative... and light up your adventure! 🕯️✨ Our new 'Dungeon Master' candle is here to set the mood for your next TTRPG session. With notes of aged parchment, cedarwood, and a hint of something mysterious, it's the critical hit your game night needs. Grab yours at the link in bio! #nerdycandles #dnd #ttrpg #handcrafted #craftfoxboutique
• •We're popping up this weekend! 🎉 Come find the Craft Fox booth at the [Event Name] on Saturday from 10 am to 4 pm. Sniff our new seasonal scents, squish a Positive Potato, and say hi! We can't wait to see your awesome faces! 🦊❤️ #localmarket #fortworth #shopsmall #communitylove
• •Keep your fursona fresh! 🐾 Our best-selling Fursuit Spray is back in stock. Made with gentle ingredients to deodorize and refresh without damaging your suit. Available in scents like Coconut Lime and Lavender Mint to keep you con-ready. #fursuit #furryfandom #fursuitspray #craftfoxboutique
• •Treat your skin to something wonderful. Did you know our soaps are handmade with all-natural shea butter and vitamin E? They cleanse without stripping your skin, leaving you feeling soft, smooth, and smelling amazing. Because you deserve the good stuff. Explore our scents like Mahogany Teakwood and Fruity O's. [Link to Shop]
• •Yeah, we made it. And it smells divine. 😉 Our 'Pussy' candle is a bold, beautiful blend of florals and musk that’s anything but shy. Perfect for when you're feeling audacious. Light it up and own it. #funnycandles #unapologetic #handpoured #soy-candles #craftfox