Brand Tone

Personal, friendly, appreciative, conversational, and community-oriented.

Brand Values

• •Supporting Local & Irish Enterprise
• •Quality, Craftsmanship, and Authenticity
• •Customer Care & Convenience
• •Health and Inclusivity

Best Practices

• •Always Tell the Story: Lead with the 'why' behind the products. Emphasize the makers, their history, and their passion. Use the 'Meet Our Suppliers' section as a goldmine for content that connects customers to the food's origin.
• •Use a 'We Find, You Discover' Framework: Position the brand as an expert curator. Use language like 'We searched Ireland for...' and 'Discover the taste of...' to frame the service as both a discovery platform and a mark of quality.
• •Maintain a Personal, Grateful Tone: Incorporate words like 'Thank you,' 'We're delighted,' and friendly, conversational language in all communications, from ad copy to customer service replies. This mirrors the positive, personal service that customers already love.
• •Emphasize 'Proudly Irish' and 'Local': These are powerful differentiators. Ensure that the Irish origin of the products and the benefit of supporting local communities are central themes in marketing copy.
• •Focus on the Solution: Remind the audience that Craft Food Traders solves a problem: the difficulty of finding authentic, high-quality, local food in a world of mass-produced options. Use copy that highlights convenience, reliability, and the joy of discovering something truly special without the hassle.

Social Perception

Overwhelmingly positive, viewed as a reliable, high-quality, and personable Irish company, highly praised for customer service, trusted source for Irish products, and offering good value for money.

Copy Examples

• •Meet the hands and heart behind your favourite treats! We're proud to partner with [Supplier Name], whose passion for [product type] is infused into every single bite. Supporting Irish artisans has never tasted so good. Tap to shop their collection! #CraftFoodTraders #SupportLocal #IrishFood #ArtisanMade
• •Say 'thank you' to clients or reward your team with a taste of authentic Irish craftsmanship. Our curated artisan food and drink hampers are the perfect way to make a memorable impression. Delivered nationwide. Explore our corporate options.
• •Life's everyday pressures can get in the way of finding something special. We've made it easy. Our 'Indulgence' box is curated with everything you need for the perfect evening treat—from rich, handcrafted chocolate to crisp, artisan crackers. Order today and have it delivered right to your door. You deserve it.
• •From Their Kitchen to Yours. We travel Ireland to find the most delicious, natural, and handcrafted foods, connecting you directly with the amazing producers who make them. Discover the story behind your food.
• •Tired of the usual? Discover your new favourite snack! We source the most unique and delicious artisan products from all over Ireland. What's the most interesting Irish-made food you've tried recently? #IrishFood #Artisan #SnackTime