Brand Tone

Passionate, Enthusiastic, Aspirational, Inspirational, Community-Focused, Supportive, Customer-Centric, Service-Oriented, Proud, Confident, Friendly & Approachable.

Brand Values

• •Accessibility
• •Quality
• •Inspiration & Creativity
• •Customer Satisfaction
• •Community Building
• •Comprehensive Range

Best Practices

• •Always Emphasize Passion and Enthusiasm: Use vibrant, positive language. Words like 'amazing,' 'beautiful,' 'inspire,' 'create,' 'magic,' 'love,' and 'fun' should be common.
• •Foster a Sense of Community: Address the audience directly and inclusively (e.g., 'creative souls,' 'crafting family,' 'fellow crafters'). Encourage interaction, sharing, and mutual support.
• •Highlight Solutions and Inspiration: Focus on how products and the brand enable creativity and help crafters achieve their vision. Position the brand as a source of ideas and a partner in the creative process.
• •Maintain an Authentic and Relatable Voice: Share the brand's origin story and the personal passion behind it. Avoid overly corporate or impersonal language. Let the founder's voice and dedication shine through.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and product descriptions is harmonious. Develop a simple style guide for anyone creating content for the brand.

Social Perception

Generally viewed as a reliable and comprehensive source for craft supplies in India. Customers appreciate the wide product selection, quality, and pricing. Many crafters see it as a primary store for their needs, especially for papercrafts and imported items. Staff are often described as supportive and helpful. Their online presence provides inspiration and guidance. The introduction of their own brand 'Dress My Craft' and unique products is well-received.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Unleash Your Inner Artist! ✨ Dive into a world of endless creativity with India's BIGGEST collection of craft supplies. At Crafters Corner, your imagination is the only limit! #CraftYourHeartOut #CraftersCornerIndia
• •Product Feature (Instagram Post): New Arrival Alert! 🌸 Our 'Dress My Craft' floral paper collection just bloomed! Perfect for your next scrapbook, card, or home decor project. Get inspired and share your stunning creations with our crafting family! #DressMyCraft #PaperCraftLove #DIYInspo
• •Community Engagement (Facebook Post): What are you crafting this weekend, creative souls? 🎨 Share your projects in the comments below! We love seeing how Crafters Corner goodies spark your magic. Let's inspire each other! #CraftersCommunity #WeekendCrafts #MadeWithCraftersCorner
• •Workshop/Tutorial Promotion (YouTube Description): Ready to master a new technique? ✂️ Join Shalini in our latest YouTube tutorial as she walks you through creating stunning mixed media art! All supplies available at CraftersCorner.in – because we believe everyone can create something beautiful. #CraftTutorial #LearnToCraft #CraftersCornerSupport
• •Brand Story Snippet (Email Newsletter): From a crafter's dream to India's crafting haven! ✨ Crafters Corner was born from a passion to bring every crafting essential to your doorstep. We're more than a store; we're your partners in creativity. Thank you for being part of our vibrant community! #OurStory #CraftingPassion #SupportingCrafters