Brand Tone

Supportive and Encouraging, Helpful and Informative, Friendly and Approachable, Enthusiastic, Reliable and Trustworthy

Brand Values

• •Empowering Creativity
• •Customer Focus & Support
• •Quality Products
• •Community Engagement
• •Growth and Accessibility

Best Practices

• •Speak to Your Crafter: Always use language that resonates with the crafting community. Understand their pain points (e.g., weeding vinyl, learning software) and their joys (the thrill of a perfect cut!). Address them directly using 'you' and 'your.'
• •Be Genuinely Helpful: Focus on providing value beyond just selling. Offer tips, tutorials, inspiration, and solutions. If a product is for beginners, explain why it's a good starting point.
• •Maintain Enthusiasm (but keep it real): Share excitement for new products or creative possibilities, but avoid overly hyped or disingenuous language. Authenticity builds trust.
• •Emphasize Support and Community: Remind customers that they are not alone. Highlight customer service, learning resources, and the broader community of crafters. Use inclusive language.
• •Keep it Clear and Accessible: Avoid overly technical jargon where possible, or explain it simply. Ensure calls to action are clear. The goal is to empower, not intimidate, especially for those new to crafting.

Social Perception

Trusted Supplier, Good Customer Service, Helpful Resource, Developing Brand

Copy Examples

• •Homepage Banner (Encouraging & Supportive): Unleash Your Inner Crafter! From beginner projects to pro designs, CrafterCuts has everything you need to bring your Silhouette dreams to life. Let's make something amazing together!
• •Product Description (Informative & Enthusiastic - for a new vinyl cutter): Meet your new crafting companion! The Silhouette Cameo® [Model Number] opens up a world of possibilities. Effortlessly cut intricate designs for custom apparel, stunning decals, and unique home decor. Ready to elevate your creations? We thought so!
• •Social Media Post (Community & Helpful - promoting a blog post): Stuck on your latest HTV project? 🤔 Our new blog post breaks down the [specific technique] step-by-step! Link in bio for all the tips & tricks to get that perfect press, every time. #CrafterCuts #SilhouetteTips #CraftingCommunity #HTVProjects
• •Email Subject Line (Friendly & Value-Oriented): Hey Crafter! 👋 Your Next Project Starts Here (Plus, a Little Treat Inside!)
• •About Us Snippet (Trustworthy & Approachable): More than just a store, CrafterCuts is a family of passionate crafters dedicated to fueling your creativity. We handpick the best Silhouette products and supplies, backed by friendly support you can count on. Got a question? We're always here to help!