Brand Tone

Sentimental & Emotional, Personal & Warm, Inspirational & Celebratory, Helpful & User-Friendly, Slightly Playful/Creative

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Celebration of Moments

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., sentimental, warm, inspirational) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "You" and "Your Story": Always center the copy around the customer, their emotions, their memories, and their relationships. Use direct address ("you," "your") to make it personal.
• •Use Evocative Language: Employ words that elicit emotion and paint a picture. Think about words associated with love, celebration, memory, uniqueness, and connection (e.g., "cherish," "unforgettable," "illuminate," "journey," "treasure").
• •Highlight the "Why" Behind the Product: Don't just describe the item; explain the emotional benefit or the special moment it represents. Connect the product to the feeling it will evoke in the giver and receiver.
• •Maintain Consistency Across All Channels: Ensure that the tone used on your website, product descriptions, social media, email marketing, and customer service communications is harmonious and reinforces the same brand personality. Regularly review content to check for alignment.

Social Perception

A Go-To Source for Thoughtful, Personalized Gifts, Creative & Modern, Focused on Relationships and Special Occasions, Trustworthy (aspirational), Accessible & Easy to Use

Copy Examples

• •Capture the night your stars aligned. ✨ Create a custom star map of that unforgettable moment – your first kiss, the day you said 'I do,' or the birth of a dream. A timeless gift, uniquely yours. Design yours today at craftedcity.de.
• •Where did your story begin? 📍 Our personalized city maps let you mark the exact spot where magic happened. A beautiful reminder of your journey, right in your home. Share the city that holds your heart in the comments below! #CraftedCity #CityOfLove #PersonalizedMap #OurStory
• •Make Their Heart Glow ❤️ Unique Personalized Gifts Inside! *(Body Snippet):* Looking for a gift that speaks volumes? At Crafted City, we help you turn cherished memories into beautiful, lasting keepsakes. From stunning star maps to custom city prints, find the perfect way to say 'you're special.'
• •Celebrate Your Love Story. Immortalize your bond with a personalized print, as unique as the two of you. Perfect for anniversaries, Valentine's, or just because. Explore our collection.
• •More than just a gift, it's a piece of your heart. 💖 At Crafted City, we believe in the magic of personalized treasures that tell your unique story. Each design is crafted with love, for your most precious moments. What memory would you love to capture? #CraftedMemories #PersonalizedGifts #MadeWithLove #GiftIdeas #Keepsakes