Brand Tone

Premium, Approachable, Authentic, Innovative, Proudly Irish

Brand Values

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Authenticity
• •Innovation
• •Customer Satisfaction

Best Practices

• •Always Emphasize Quality and Craft: Use words like "premium," "hand-made," "bartender-crafted," "natural ingredients," and "award-winning" to reinforce the high standards.
• •Maintain an Authentic Voice: Remind the audience that the cocktails are "Made By Bartenders, Not by Pretenders." Share the story and passion behind the brand and its connection to Bar 1661.
• •Balance Sophistication with Accessibility: While the product is premium, the language should remain approachable. Highlight the ease and convenience ("chill, shake, pop, pour") without dumbing down the quality.
• •Be Proudly Irish (but universally appealing): Mentioning "Dublin 7" or Irish awards can build local connection, but the overall quality and appeal should resonate broadly.
• •Stay Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and packaging is harmonious and reflects the established premium yet friendly and authentic brand voice. Use a style guide if necessary.

Social Perception

High Quality & Premium, Trusted & Reputable, Convenient & Enjoyable, Innovative & Trend-Setting, Good Value for a Premium Product, Gift-Worthy

Copy Examples

• •Headline: Expertly Mixed, Effortlessly Poured. Your Favourite Dublin Cocktails, Ready When You Are. Body: From the award-winning bartenders at Bar 1661, Craft Cocktails brings the art of mixology straight to your home. Premium spirits, 100% natural ingredients, zero fuss. Just chill, shake, and share. Call to Action: Discover Our Range & Order Today.
• •Headline: Taste the Craft. Dublin's Finest, Bottled. Body: Why settle for ordinary? Elevate your evenings with our hand-made, award-winning bottled cocktails. Each sip is a testament to our passion for quality and authentic flavour. Made by bartenders, for you. Call to Action: Find Your Perfect Pour.
• •Headline: The Secret's Out: Bar-Quality Cocktails, No Shaker Required. Body: We’ve bottled the buzz of Bar 1661! Our Craft Cocktails are made with the same premium ingredients and know-how you’d expect from Dublin’s best. Perfect for celebrations, quiet nights in, or gifting a taste of true Irish craft. Call to Action: Shop Now for Nationwide Delivery.
• •Headline: Award-Winning Flavour, Delivered to Your Door. Body: Experience the vibrant taste of Craft Cocktails, celebrated by critics and loved by cocktail enthusiasts across Ireland. Hand-mixed in Dublin 7 using only the best natural ingredients because you deserve a proper cocktail. Call to Action: Treat Yourself – Explore Our Cocktails.
• •Headline: From Dublin 7, With Passion. This is Craft Cocktails. Body: It started with a vision: to bring exceptional cocktails beyond the bar. Today, our colourful range, made with premium spirits and a dash of bartender magic, is ready to transform your at-home experience. Real ingredients, real craft, real enjoyment. Call to Action: Join the Craft Cocktail Celebration!