Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Knowledgeable, Informative, Modern, and Convenient

Brand Values

• •Quality & Selection
• •Customer Satisfaction
• •Heritage & Evolution
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, knowledgeable, approachable, witty), along with do's and don'ts for language and style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with craft beverage enthusiasts, casual drinkers, or gift-givers, depending on the platform and message.
• •Be Authentic & Passionate: Let genuine enthusiasm for your products shine through. If you're excited about a new craft beer or a rare spirit, convey that excitement in your copy.
• •Prioritize Clarity & Information: While being engaging, ensure your copy clearly communicates product details, offers, and how to purchase. Avoid overly technical jargon unless appropriate for a specific segment of your audience.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook post, or an email newsletter, the underlying tone should feel familiar and reinforce the same brand personality. Review content regularly to ensure alignment.

Social Perception

Generally Positive, Valued for Variety, Online Resource

Copy Examples

• •Headline (Website/Social Media): Discover Your Next Favorite Pour! Explore thousands of craft beers, unique wines, and premium spirits, all curated with passion at Craft City.
• •Instagram Post Caption (New Arrival): Say hello to [New Product Name]! 👋 This [type of beverage] from [Brewery/Winery/Distillery] is bursting with [flavor notes]. Perfect for [occasion/pairing]. Tap to shop and let us know what you think! #CraftCity #NewArrival #CraftBeerLover #WineTime #SpiritSeeker
• •Email Subject Line (Promotion): Sip, Sip, Hooray! 🎉 Your Craft City favorites are now [Discount/Offer]!
• •Product Description Snippet (Whiskey): Journey into a world of rich oak and subtle spice with [Whiskey Name]. Expertly crafted by [Distillery], this [type of whiskey] offers a smooth, lingering finish that's perfect for savoring neat or in your signature cocktail. Our team was genuinely excited to bring this one to the Craft City family!
• •Facebook Post (Community Engagement): What's everyone enjoying this weekend? We're cracking open some local gems! Share your weekend sips in the comments below – we love hearing about your discoveries! #CraftCityCommunity #WeekendVibes #SupportLocal