Brand Tone

Encouraging, Playful, and Accessible

Brand Values

• •Creativity for All
• •Connection and Shared Experiences
• •Ease and Convenience
• •Customer Confidence

Best Practices

• •Lead with 'Fun and Easy'
• •Focus on the 'Why,' Not Just the 'What'
• •Use Action-Oriented, Encouraging Language
• •Speak to Each Audience Directly
• •Incorporate User-Generated Content (UGC) and Testimonials

Social Perception

Craftatopia is largely perceived as a source of fun, relaxation, and a tool for connection through shared painting experiences, resonating with its target audience's desire for enjoyable activities. Some online discussions indicate concerns about variable product quality within the paint-by-numbers market, which can indirectly affect perception.

Copy Examples

• •Date night, delivered. ❤️ Skip the usual dinner-and-a-movie and create something beautiful together. Our couples' painting kits have everything you need to connect, laugh, and unleash your inner artists. Tag your favorite person to paint with! #Craftatopia #DateNightIn #CouplesGoals
• •Tired of hearing 'I'm bored'? 🙋‍♀️ Our at-home painting kits are here to save the day! Easy, fun, and perfect for all ages, each kit comes with everything your little artist needs to create a masterpiece. Unleash their creativity (and enjoy a little quiet time). Shop now for free shipping on orders over $50! #FamilyFun #KidsCrafts #Craftatopia
• •Build More Than Just a Strong Team. Build a Masterpiece. Spark creativity and collaboration with a unique team-building event from Craftatopia. Fun, engaging, and delivered to your office. Learn More. #TeamBuilding #CorporateEvents #Craftatopia
• •Hi [Customer Name], we saw you recently unleashed your creativity with our [Previous Kit Purchased] kit! We hope you had a blast. If you're ready for your next project, why not explore our new arrivals? From serene landscapes to playful animals, your next favorite memory is just a click away. As a thank you, enjoy 15% off your next order with code CREATEAGAIN.
• •Discover the joy of paint-by-numbers. It's the perfect way to de-stress and create stunning art for your home, even with zero experience. All you have to do is match the number to the paint and watch the magic happen. #PaintByNumbers #DIYArt #Craftatopia #MindfulHobby