Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Community-Oriented & Inclusive, Encouraging & Supportive, Approachable & Friendly

Brand Values

• •Passion for Craft
• •Creativity & Self-Expression
• •Community Building
• •Lifelong Learning & Skill Development
• •Quality & Accessibility
• •Patience & Mindfulness

Best Practices

• •Emphasize "We" and "You": Foster a sense of community and direct connection by using inclusive language. Talk with your audience, not at them.
• •Share the "Why": Infuse copy with the passion behind the brand. Explain the joy of making, the satisfaction of learning a new skill, and the value of the crafting process, not just the end product.
• •Be Genuinely Helpful & Encouraging: Offer tips, answer questions patiently (as reflected in reviews), and celebrate beginners' efforts. Avoid jargon where possible, or explain it clearly.
• •Showcase, Don't Just Tell: Use testimonials, student work, and behind-the-scenes glimpses to illustrate the supportive environment and the joy of crafting at the studio. Let the community's voice reinforce the brand's.
• •Maintain Authenticity: Let the founders' genuine love for craft and teaching shine through. The approachable, knowledgeable, and community-focused tone should feel natural and consistent across all communications, from social media replies to workshop descriptions.

Social Perception

Hub for Crafters, Expert & Dedicated Instructors, Welcoming & Supportive Environment, Quality Products & Workshops, Community Focused, Slightly Premium

Copy Examples

• •Unwind, create, and connect! ✨ Dive into the soothing rhythm of weaving in our beginner-friendly workshop. Our passionate instructors will guide you every step of the way, helping you turn beautiful yarns into your own unique masterpiece. No experience? No problem! Join our vibrant crafting community and discover your new favorite hobby. Link in bio to book your loom! #CraftAtelierSG #WeavingWorkshop #SingaporeCrafts #LearnToWeave #CreativeCommunity
• •Fuel your creativity with our curated selection of premium Ashford spinning wheels and luxurious merino wool! We believe every crafter deserves the best tools and materials to bring their visions to life. Not sure where to start? Pop by our studio! We’re always happy to chat about your next project and help you find the perfect supplies. Let's make something beautiful together! [Link to shop] #FibreArts #SpinningWool #CraftSupplies #QualityCrafts #CraftAtelier
• •From tentative first stitches to confidently crafted garments – witnessing your creative journeys is what inspires us most at Craft Atelier! We started as two teachers with a dream to build a space where anyone could explore their crafty side. Today, seeing our studio buzzing with shared laughter, learning, and the beautiful hum of making... well, it's a dream come true. Thank you for being part of our amazing community! Share your #CraftAtelierCreations with us! #CraftCommunity #PassionForCraft #SingaporeMakers #CreativeJourney
• •Quick Tip Tuesday! ✨ Ever wondered how to get that perfect tension in your crochet? A relaxed grip and consistent yarn flow are key! Don't be afraid to frog (undo) and try again – every stitch is a step in learning. Want more personalized guidance? Our 'Next Up Series - Crochet Coaster Workshop' is perfect for honing those skills! Happy Hooking! #CrochetTips #LearnCrochet #CraftHacks #CraftAtelier #HandmadeSG
• •Craft Atelier: Your Home for Fibre & Paper Arts in Singapore. Explore workshops in weaving, knitting, spinning & more. Discover quality supplies and join a passionate community of makers. Learn, create, connect. Visit craftatelier.sg today!