Brand Tone

friendly, helpful, and encouraging, personal and approachable

Brand Values

• •Generosity and Community
• •Accessibility and Empowerment
• •Creativity and Inspiration
• •Authenticity

Best Practices

• •Always Use a Conversational, Friendly Voice: Write as if you're talking to a friend. Use "I," "you," and "we" to create a personal connection.
• •Be Genuinely Encouraging: Frame instructions and tips in a way that builds confidence. Phrases like "You've got this!" or "Don't worry if it's not perfect" reinforce the brand's supportive nature.
• •Focus on "Togetherness": Continuously use inclusive language like "Let's craft together," "Join me," and "Craft along with me" to strengthen the community feel.
• •Ask Questions and Encourage Interaction: Prompt your audience to share their experiences, ask questions, and show their work. This validates their efforts and builds a stronger community.
• •Maintain a Helpful and Generous Spirit: The core of the brand is giving. Continue to offer high-quality freebies and genuinely helpful advice without always pushing for a sale. This builds trust and long-term loyalty.

Social Perception

Overwhelmingly positive; seen as a reliable, valuable resource in Cricut and DIY crafting communities; highly valued for community-building, inspiring users to share creations and fostering gratitude for free resources and detailed tutorials.

Copy Examples

• •Ready for your next weekend project? ✨ I'm so excited to share this new layered mandala design! It looks intricate, but I promise it's easier than you think. Grab your free SVG file on the blog today and let's make something beautiful together. Link in bio! #CricutCrafts #DIYHomeDecor #CraftAlongWithMe
• •Crafting emergency! I need your help. What's the one craft supply you absolutely can't live without? Mine has to be my weeding tool! Drop your must-haves in the comments below. Let's share some tips! 👇
• •Hey there, fellow crafter! I'm so glad you're here. Whether you're a seasoned pro or just unboxed your first Cricut, you'll find tons of free projects and easy-to-follow tutorials to spark your creativity. Let's get making!
• •Watch me turn this plain tumbler into a personalized gift! ✨ So satisfying. Want to try it yourself? Full tutorial and free SVG are on my blog! #CricutTutorials #TumblerWrap #Crafty
• •Psst... Your weekly dose of free craft files is here! 💌