Brand Tone

aspirational, serene, and mindful

Brand Values

• •Sustainability
• •Quality and Craftsmanship
• •Mindful Consumption
• •Simplicity and Minimalism
• •Well-being and Serenity

Best Practices

• •Use a Serene and Mindful Vocabulary
• •Tell the Story Behind the Product
• •Focus on the Why, Not Just the What
• •Maintain a Gentle and Encouraging Tone
• •Keep it Simple and Clean

Social Perception

The brand is seen as a trusted curator of high-quality, aesthetically pleasing, and sustainable products. Customers are proud to associate with the brand, often sharing their purchases on social media with a sense of accomplishment and alignment with the brand's values. The brand is perceived as authentic and true to its ethos, which has cultivated a loyal and engaged community. The price point is perceived as being on the higher end, but this is justified by the quality and sustainable credentials of the products.

Copy Examples

• •Morning rituals, mindfully made. Our new collection of artisanal mugs is here to bring a moment of calm to your busiest days. Handcrafted with intention, each piece is a reminder to slow down and savor.
• •Inhale. Exhale. Drift into a deeper sleep with our sustainably sourced linen bedding. Cool in the summer, warm in the winter, and gentle on your skin and the planet.
• •In a world that shouts, we choose to whisper. Rediscover the joy of quiet moments and intentional living with pieces designed to last a lifetime. Because a beautiful home is a sanctuary.
• •From our forest to your table. This handcrafted cutting board is more than just a kitchen essential; it's a piece of nature that brings warmth and character to your culinary creations. Made to be used and loved for years to come.
• •Tired of the clutter? Create a space that breathes. Cradle Lifestyle offers a curated selection of minimalist homewares for a more intentional and beautiful life. Discover the art of slow living.