Tono de Marca

Edgy, Irreverent, and Humorous.

Valores de Marca

• •Intensity
• •Authenticity
• •Community

Mejores Prácticas

• •Always use a confident, irreverent, and slightly confrontational tone. Avoid generic or soft marketing language. The brand's strength is its unapologetic nature.
• •Balance the intensity with humor. Acknowledging marketing conventions (like the cheesy testimonial example) builds authenticity and connects with a savvy audience.
• •Clearly state the caffeine content (400mg) and use descriptive language that emphasizes strength ("sledgehammer," "kick ass"). This reinforces the core value of intensity.
• •Use fitness and internet slang that resonates with the target audience (e.g., "stim junkie," "kick ass," "WAKE TF UP"). This builds community and makes the brand feel authentic to its niche.
• •While the branding is aggressive, the copy should also highlight the positive effects mentioned in reviews, such as "no jitters" and "no crash." Phrases like "dialed-in focus" and "smooth, sustained energy" can be used to describe the experience, appealing to users who want intensity without negative side effects.

Percepción Social

Customers and the public perceive Cracked Out™ as a highly effective, high-stimulant product not intended for the average consumer. The brand is viewed as a serious contender in the high-stimulant supplement space.

Ejemplos de Copy

• •Your coffee is putting you to sleep. Ours will wake the dead. Meet Cracked Out™.
• •WARNING: This is not your morning latte.
• •Think of it like a velvety smooth sledgehammer to the face of your fatigue. Welcome to Cracked Out™.
• •That feeling when the Cracked Out™ hits and you can suddenly hear colors. #WakeTFUp
• •For those who find 'extreme' too cute. With 400mg of caffeine and a nootropic blend for laser focus, this isn't just coffee The brand is viewed as a serious contender in the high-stimulant supplement space. —it's a productivity cheat code.