Brand Tone

Artisanal & Cultured, Ethical & Conscious

Brand Values

• •Sustainability & Eco-consciousness
• •Artisanal Craftsmanship & Tradition
• •Cultural Storytelling
• •Quality & Uniqueness

Best Practices

• •Consistently weave in the narrative of Indian craftsmanship, sustainability, and the cultural significance of the designs in product descriptions, social media, and blog posts.
• •Educate and inform the audience about the benefits of sustainable fashion.
• •Highlight the intricacies of hand block printing.
• •Share the cultural stories behind the collections.
• •Reinforce the brand's values in every piece of content.

Social Perception

A brand offering more than just clothing, but a piece of art and culture that values sustainability, tradition, and ethical practices.

Copy Examples

• •Discover the artistry of our hand-block printed pareos, where ancient Indian traditions meet contemporary style.
• •Embrace sustainable fashion with our eco-friendly collection, crafted with natural dyes and a commitment to preserving our planet.
• •Each Grisette piece tells a story – a cultural journey woven into the fabric of our ethically made garments.
• •Experience the unique beauty of handcrafted clothing, designed to connect you with the rich heritage of Indian craftsmanship.
• •Elevate your wardrobe with our timeless dresses, made with sustainable practices and infused with the spirit of artisanal tradition.