Brand Tone

Passionate & Enthusiastic, Collector-Focused & Exclusive, Welcoming & Inclusive, Playful & Fun, Trustworthy & Authentic

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Passion
• •Community
• •Exclusivity & Desirability
• •Joy & Excitement

Best Practices

• •Emphasize Passion and Enthusiasm: Use vibrant, emotive language that reflects genuine excitement for the Labubu world (e.g., "magical," "enchanting," "thrilling," "adorable").
• •Highlight Exclusivity and Authenticity: Clearly communicate the rarity of items and the store's commitment to genuine Pop Mart products. Use terms like "limited edition," "authentic," "official reseller," "genuine."
• •Foster a Sense of Community: Address customers as fellow fans and collectors. Encourage sharing and interaction. Use inclusive language ("join the family," "fellow collectors").
• •Focus on the "Blind Box" Excitement (but manage expectations): Play up the thrill of the surprise inherent in mystery boxes, but also be transparent about the nature of the product (random selection).
• •Maintain a Playful yet Trustworthy Voice: Balance the fun, cute, and adventurous aspects of the brand with a reliable and customer-centric approach, reassuring customers about quality and service. Use a friendly but professional closing.

Social Perception

Trendy & Viral, Collectible & Desirable, Cute & Quirky ("Ugly-Cute"), Community-Oriented, Associated with Pop Culture & Art Toys, Concerns about Authenticity and Scarcity

Copy Examples

• •Headline: Unlock the Magic: Your Next Labubu Adventure Awaits! Body: Dive into the enchanting world of Labubu! We bring you authentic, limited-edition collectibles straight from Pop Mart. Whether you're a seasoned hunter or just starting your journey, find your next treasure here. What secret will you unbox? Call to Action: Explore Collections Now!
• •Headline: The Most Coveted Monsters Are Here. Are You Ready? Body: Feel the thrill of the chase! Labubu Boxes offers exclusive access to the rarest Labubu figures. We're as passionate about these charming creatures as you are, ensuring every box is a genuine piece of art. Call to Action: Shop Limited Editions!
• •Headline: Join the Labubu Family! Quality, Authenticity, and Endless Fun. Body: Welcome to your official Labubu destination in Brazil! We're committed to bringing you authentic Pop Mart magic, top-quality figures, and a shopping experience filled with joy. Start or grow your adorable monster family today! Call to Action: Discover New Arrivals!
• •Headline: Beyond the Box: It's a Labubu Thing. Body: It's more than just a collectible; it's a world of creativity, cuteness, and shared passion. Find authentic Labubu The Monsters series and connect with a community that gets your obsession. Call to Action: Get Your Mystery Box!
• •Headline: Your Quest for Authentic Labubu Ends Here! Body: Tired of searching? Labubu Boxes is your trusted source for genuine Pop Mart Labubu collectibles in Brazil. We value your excitement and guarantee quality with every adorable monster you adopt. Call to Action: Secure Your Labubu!