Brand Tone

Playful and Humorous, Lighthearted and Cheerful, Relatable (for cat owners), Friendly and Approachable, Enthusiastic

Brand Values

• •Joy and Happiness
• •Love for Cats
• •Self-Expression and Fun
• •Community (among cat lovers)
• •Positivity

Best Practices

• •Embrace the Pun: Don't shy away from cat-related puns and wordplay. It's a core part of the brand's humorous identity.
• •Speak Cat Owner Language: Use terms, phrases, and scenarios that are highly relatable to those who live with and love cats (e.g., "zoomies," "making biscuits," "the 3 AM serenade").
• •Keep it Light and Positive: Even when referencing common cat "problems," frame them in an amusing and affectionate way. The overall feeling should be cheerful.
• •Use Emojis Strategically: Cat-themed emojis (😹🐾😻) and those conveying fun or affection can enhance the playful tone, especially on social media.
• •Stay Visually Consistent with Copy: Ensure the humor and playfulness of the copy are matched by equally fun and engaging visuals (product photos, graphics, video content). The message should be cohesive.

Social Perception

Fun and Entertaining, Cute and Charming, For Cat Fanatics, Modern and Trendy, A provider of giftable items

Copy Examples

• •Social Media Post (Instagram/Facebook): Warning: May spontaneously start talking about cats. 😹 Our new 'Cat Conversationalist' tee is purrfect for those who speak fluent meow. Grab yours and let the cat chats begin! #JollyKitties #CatLove #CrazyCatLady #NewCollection
• •Ad Headline (Short & Punchy): Your cat called. They want you to wear this. Officially obsessed with cats? We get it. JollyKitties: Wear Your Cattitude!
• •Product Description Snippet (for a T-shirt with a napping cat): Embrace your inner feline with our 'Professional Napper' tee. Made for serious snugglers and expert snoozers, this shirt is so comfy, you'll be kneading the air in no time. Warning: May cause extreme relaxation and an uncontrollable urge to find a sunbeam. 😴☀️ #JollyKitties #NapQueen #CatNap
• •Email Subject Line: Pawsome new arrivals just dropped! 🐾 Don't be a scaredy-cat, check out these deals! Meow-y Christmas! (Okay, a bit early, but we're excited!)
• •TikTok Video Caption Idea: (Video showing someone trying to work with a cat demanding attention) The struggle is real. Who else has a furry little CEO? 😂 Our 'My Cat is My Boss' hoodie gets it. Link in bio! #CatBoss #WorkFromHomeWithCats #JollyKitties #FunnyCat #CatLoverProblems