Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Reassuring and Trustworthy, Positive and Light, Aspirational yet Accessible

Brand Values

• •Practicality
• •Accessibility
• •Style & Beauty
• •Quality
• •Customer Trust & Transparency
• •Honesty and Positivity

Best Practices

• •Prioritize 'Practicality' and 'Solutions': Always frame product benefits around how they simplify life or solve a common household problem. Use clear, straightforward language.
• •Maintain a 'Friendly and Positive' Voice: Use welcoming language (e.g., 'Welcome!', 'We're here for you'). Address the customer directly and empathetically. Infuse optimism into the messaging.
• •Emphasize 'Trust and Quality': Reiterate commitments to quality, tested products, secure shopping, and reliable delivery to build and maintain customer confidence.
• •Balance 'Style' with 'Accessibility': Showcase the aesthetic appeal of products but ensure the language remains inclusive and doesn't sound elitist. Highlight how good design can be part of everyday life.
• •Be 'Honest and Transparent': Communicate clearly about products, services, and policies. Avoid jargon or overly complex terms. Ensure the brand voice aligns with the company's stated mission of being 'leve, honesta e positiva'.

Social Perception

Customers who have provided feedback on the site perceive Zeliv positively, highlighting good product quality and fast shipping. The brand in the context of a Brazilian e-commerce store for home goods does not have a strong, easily discernible footprint in wider online discussions or media mentions.

Copy Examples

• •Headline: 'Simplify Your Home, Elevate Your Life with Zeliv.' Body: 'Tired of daily little annoyances at home? Zeliv brings you stylish, practical solutions designed to make your routine smoother and your space more beautiful. Discover quality that lasts and designs that delight. Welcome to easier living!'
• •Headline: 'Your Home's Best Friend? It's Zeliv.' Body: 'We believe a happy home is a practical one. That's why we've curated a collection of home essentials that blend smart design with everyday affordability. From kitchen wonders to bathroom bliss, find everything you need to create a home you love, effortlessly.'
• •Headline: 'Quality You Can Trust, Style You'll Adore.' Body: 'At Zeliv, we don't just sell products; we offer peace of mind. Shop confidently knowing each item is tested for durability and designed for charm. Plus, with our fast São Paulo-based shipping, your next home favorite is just a click away!'
• •Headline: 'Less Effort, More Joy in Every Corner.' Body: 'Imagine a home where everything just *works*. That's the Zeliv promise. We're here to help you conquer clutter, streamline tasks, and add a touch of beauty to your everyday. Because you deserve a home that's as positive and honest as we are.'
• •Headline: 'Zeliv: Making Your House Feel More Like Home.' Body: 'It's the little things that make a big difference. Our thoughtfully selected home utility products are here to bring more ease, comfort, and style into your daily life. Explore our collections and let us help you care for your home, your way.'