Brand Tone

Bold, humorous, intense, and slightly chaotic, reflecting the Brazilian slang 'Mil Grau'.

Brand Values

• •Humor
• •Intensity
• •Innovation
• •Quality
• •Brazilian Culture

Best Practices

• •Embrace the bold and humorous nature of 'Mil Grau' in all communications.
• •Focus on creating engaging content that resonates with Brazilian cultural references and slang.
• •Maintain a consistent brand voice across all platforms, adapting humor to fit each channel.
• •Use high-quality visuals that complement the intense and chaotic (yet excellent) brand aesthetic.
• •Incorporate user-generated content and community interactions to foster a sense of shared humor and intensity.

Social Perception

A brand that is perceived as fun, relatable, and culturally relevant, particularly within Brazil. It should evoke a sense of intensity and humor, appealing to a younger, trend-conscious audience.

Copy Examples

• •"Pai Tá On - Mil Grau Edition DryBlend®: Para os pais que elevam a paternidade a níveis épicos!"
• •"Boné Snapback CPZ: Encaixe o estilo 'Mil Grau' na sua cabeça!"
• •"Camiseta Performance DryFitCpz: Desempenho de mil graus para você detonar nos treinos!"
• •"Atenção, Capinzal! As novidades 'Mil Grau' chegaram para incendiar a cidade!"
• •"Prepare-se para o caos organizado com nossos produtos inovadores e de alta qualidade."