Brand Tone

Professional and Authoritative, Informative and Educational, Formal, Community-Oriented, Vigilant and Protective

Brand Values

• •Professionalism
• •Legality and Transparency
• •Integrity
• •Development and Growth
• •Community and Collaboration
• •Service to Members

Best Practices

• •Maintain Authority and Professionalism: Always use clear, precise language. Avoid slang or overly casual expressions, especially in official communications. Ensure all information provided is accurate and well-sourced, reinforcing CPI's role as a knowledgeable authority.
• •Prioritize Information and Education: Frame content to be helpful and informative for both real estate professionals and the public. Explain complex topics clearly and concisely. Focus on the "why" behind CPI's actions and regulations.
• •Emphasize Security and Trust: Consistently highlight the benefits of working with a CPI-registered professional, such as security, legality, and ethical conduct. This reinforces the value of the institution and its members.
• •Adapt to the Platform, Not the Core Tone: While the core tone remains professional and informative, the delivery can be adapted. For instance, Instagram might use more visuals and concise captions, while LinkedIn articles can be more detailed and formal. However, the underlying message of authority and trustworthiness should persist.
• •Be Proactive and Protective: Regularly communicate CPI's efforts in combating illegal practices and upholding professional standards. This proactive stance reinforces the institution's commitment to its members and the public, building confidence and underscoring its protective value.

Social Perception

For Professionals: CPI is likely perceived as a necessary regulatory body that provides legitimacy, resources, and defense for licensed real estate brokers. They are seen as an institution that upholds professional standards and fights against unfair competition from unlicensed individuals. For the General Public: CPI is perceived as an authority in the real estate sector, a source of reliable information, and a place to turn to for verifying professionals or lodging complaints. Their efforts to ensure legal and ethical practices aim to build public trust in the formal real estate market. Institutional Stance: They are seen as an active voice in discussions about housing policy and market regulation, often engaging with government bodies and media. Their news presence indicates they are considered a key stakeholder in Córdoba's real estate ecosystem.

Copy Examples

• •Headline (Website/Social Media): Ensure Your Property Investment: Always Choose a CPI-Registered Professional. Body: Protect your assets and ensure a transparent transaction. Our licensed real estate brokers are bound by a code of ethics and possess the expertise to guide you. Find a registered professional on cpi.com.ar.
• •Headline (Instagram/Facebook Post): Córdoba Real Estate Market Update: Know the Latest Trends. Body: CPI provides up-to-date insights into the Córdoba property market. Stay informed on price evolutions, rental demand, and investment opportunities. Knowledge is power in real estate. #CPIInforma #MercadoInmobiliarioCBA
• •Headline (LinkedIn Article): CPI Córdoba: Championing Professionalism and Ethical Practices in Real Estate. Body: As the regulatory body for real estate brokers in Córdoba, CPI is committed to upholding the highest standards of professionalism and ethics. Learn about our initiatives to support our members and protect the public interest.
• •Headline (Public Service Announcement style): Don't Risk It! Illegal Real Estate Brokerage is a Crime. Body: Operating as a real estate broker without CPI registration is illegal and puts consumers at risk. Report suspicious activity through our website. We are working to ensure a safe and legal real estate market for everyone in Córdoba.
• •Headline (Event Promotion): Elevate Your Expertise: Join the CPI's Advanced Real Estate Seminar. Body: Continuous learning is key to success. CPI invites all registered professionals to our upcoming seminar focusing on [Specific Topic]. Enhance your skills and network with industry leaders. Register at cpi.com.ar/eventos.