Brand Tone

Authentic, respectful, and warm.

Brand Values

• •Artisan Empowerment
• •Cultural Preservation
• •Sustainability
• •Ethical Practices
• •Handcrafted Quality
• •Love for the Planet & People

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., authentic, respectful, warm), core values, and a 'words we use/don't use' list.
• •Be Authentic and Transparent: Clearly communicate your ethical sourcing, sustainable practices, and commitment to artisans.
• •Highlight the unique stories behind the artisans and their crafts to build a deeper connection with customers.
• •Use visuals (photos and videos) to showcase the craftsmanship and the artisans at work.
• •Share the positive impact of your brand on the environment and the artisan communities.

Social Perception

Ethical, sustainable, and supportive of artisan communities. Perceived as a brand that values tradition, quality, and positive impact.

Copy Examples

• •Each purchase empowers artisans and preserves traditional Indian crafts.
• •Discover handcrafted treasures made with love and sustainable materials.
• •We're committed to fair wages, ethical practices, and a sustainable future.
• •Our artisans pour their heart and soul into every unique piece they create.
• •Experience the beauty of Indian craftsmanship, ethically sourced and made to last.